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Related Partners Social Media Manager in New York, New York

To learn more about Hudson Yards Experience click here: https://youtu.be/EX61ML2M6G8

Hudson Yards Experiences is seeking a Social Media Manager to lead on social media strategy and execution. A strong storyteller and innovative thinker, you will be responsible for creative planning and execution of our content across all organic channels (including, but not limited to Instagram, Facebook, Twitter, Tik Tok, Snapchat and YouTube). With a passion for engaging and inspiring audiences on a global scale, you will also lead community management and content creator partnerships to raise brand awareness of Hudson Yards Experiences and to support overall ticket sales initiatives.

Responsibilities

  • Content calendar ownership, with day-to-day management of the social media strategy, creating and publishing inspirational content that is on-brand and tailored to each channel.

  • Work with the Marketing team to include up-coming events, seasonal activations and culturally relevant moments.

  • Lead on community management and focus on improving the social media experience, new user acquisition and growth.

  • Develop and implement innovative ways to grow the HYE channels and drive engagement.

  • Develop social media plans for specific campaigns and initiatives.

  • Be a brand champion, ensuring our brand voice and personality is reflected in all copy, content and creative.

  • Develop and implement influencer marketing strategies, manage outreach and foster relationships with NYC influencer community.

  • Work with external creative agency to produce social-optimized creative (photo and video).

  • Edit photo and video to create compelling visual content for ‘in the moment’ posts and stories.

  • Respond to customer inquiries, working with customer service and operational teams to develop responses.

  • Assist with photography and video shoots on property to capture content for social channels.

  • Collaborate with various stakeholders across Hudson Yards on the implementation of digital marketing strategies and social media content.

  • Develop weekly and monthly reports on social media data, performance and learnings with a focus on analytics and insights to drive optimization.

  • Tracking and monitoring of KPIs.

  • Monitor social sentiment and listening.

  • Keep abreast with industry trends and developments.

  • Be able to quickly react and implement changes based on results and trends.

  • Monitor of review sites to manage public perception and reputation.

  • Occasionally you will need to respond to time sensitive matters and attend productions on site that are outside of normal business hours.

Benefits:

  • Comprehensive Medical, Dental, Vision, Life, Disability & Flexible Spending Accounts

  • Paid Time Off & holidays

  • 401(K)

  • Tuition reimbursement

  • Robust modern fertility program

  • Incentive bonus program

  • Commuter benefits

  • Employee Assistance Program & more!

  • Bachelor's degree in marketing, communications or related field.

  • 4 years of social media marketing experience working on content creation and execution, community management and engagement strategies.

  • Solid understanding and experience implementing growth strategies across multiple platforms.

  • Experience using social media channels to build brand awareness and drive sales (ticketed venues and attractions desired).

  • Experience working with external agencies to develop marketing campaigns across social platforms.

  • Experience working in a high profile, commercial environment.

  • Organized, detail oriented and able to work to deadlines and targets with strong interpersonal skills.

  • Tapped into social trends and culture.

  • Stay up-to-speed on best practices, technologies and analytics tools as well as sponsored/partner content protocols.

  • Flexible and thrives in fast paced environment.

  • Experience with social media management tools and social listening platforms (not limited to Sprout Social, Hootsuite, Google Analytics)

  • Strong copywriting skills with an understanding of brand voice and delivering an exceptional guest experience.

  • Ability to collect and analyze social data to drive decision making.

  • Ability to carry out basic tasks on Adobe creative suite; Photoshop, InDesign and Movie Maker.

  • Experience in consumer attraction marketing or within leisure / culture / arts a plus.

Hudson Yards has become the cultural center of Manhattan’s New West Side. A template for the future of cities, this new neighborhood has not only changed the way New York looks to the world, but the way the world sees New York. Be part of one-of-a-kind experiences at New York’s newest neighborhood by joining our Hudson Yards Experiences team.

Hudson Yards Experiences (HYE) has an exciting opportunity open for a Social Media Manager who is passionate about delivering unforgettable experiences and leveraging social media channels to bring these to life. This position will be based in New York City and working across HYE visitor attractions.

Edge, is the highest outdoor sky deck in the Western Hemisphere, with a one-of-a-kind design. It’s suspended in mid-air, giving guests the feeling of floating in the sky with 360 degree views they can’t get anywhere else. Edge officially opened in March 2020 and has since hosted the iconic performance by The Weeknd for the MTV VMAs and other film productions including JLo and Maluma’s chart topping music video for Pa Ti / Lonely.

Vessel is a new kind of public landmark. Engaging and interactive, the centerpiece of the Hudson Yards Public Square and Gardens is meant to be climbed and explored with others.

Related is an Equal Opportunity Employer

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External Company Name: Related Companies

Street: 30 Hudson Yards

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