Amazon Corporate LLC Sr Content Marketing Manager, Tentpoles in New York, New York
\*\*\*This role can be based in New York or LA
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Amazon Advertising is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions-including sponsored ads, display, video, audio, and custom ads-leverage Amazon's innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.
With our growing vertical marketing team, we are seeking a Senior Content Marketing Manager to develop and scale best-in-class, insight-led stories. This person is equal parts creative (developing compelling stories that ladder up to key marketing themes) and strategic (scaling stories through digital channels). This person will tell compelling stories directly to advertisers to help them make smarter decisions, ultimately leading them back to our solutions. This person will partner closely with sales enablement experts for tentpole events (e.g., Prime Day, Black Friday/Cyber Monday) on the vertical marketing team to understand their sales content/insight roadmaps. This person will pull out insights/nuggets from existing materials or commission new insights that make for compelling, editorial stories aligned to those roadmaps. This person will then work with channel experts to tell these stories across digital channels (such as, but not limited to, our website, blogs, virtual events/webinars, emails, YouTube, and social) and various formats (e.g., blog posts, keynotes, whitepapers, etc.), and will run tests to unlock new digital channels. This person will also work globally with country managers to tailor stories and channel strategies by country, as needed.
The right candidate is a creative B2B storyteller first with some familiarity with retail, tentpole events, digital advertising, and with using insights as a key differentiator in stories. The right candidate is customer obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful. This person juggles multiple priorities, while keeping everything to a relentlessly high quality bar. Since this is a new function, this role also offers the opportunity for the right candidate to be entrepreneurial, charting their own vision for how this role can best help customers.
Your responsibilities will include:
\* Grow Amazon Advertising's presence globally for tentpole events across existing and new digital channels
\* Develop a strategic, global, and year-round content and channel roadmap that delivers against tentpole themes/business needs and aligns to key content/product releases/industry seasonality
\* Create and oversee creative development of bingeable content and campaigns across digital channels including blogs, industry landing pages, virtual events/webinars, emails, YouTube, social media, and more
\* Tell stories that challenge, inspire, engage, and drive action
\* Partner with channel experts to test new approaches; constantly optimize content to drive better results
\* Work cross-functionally with cross-vertical sales enablement experts, channel marketing, product marketing, insights, PR, and legal to deliver against content priorities
\* Work globally with country managers to tailor creative, strategy, and execution by country as needed
\* Hold a consistently high bar for both customer-facing and internal materials
\* 6+ years of professional non-internship marketing experience
\* Experience building, executing and scaling cross-functional marketing programs
\* Experience using data and metrics to measure impact and determine improvements
\* Experience using Microsoft Excel to manipulate and analyze data
\* Experience presenting metrics and progress to goal to senior leadership
\* Strong storyteller who creates compelling, customer-obsessed materials
\* Proven content development and strategy experience across multiple formats (e.g. audio, text, video) and digital channels (e.g. website blog, landing pages, organic/paid social, email, webinars, PR)
\* Excellent written and verbal communication skills
\* 5+ years of B2B digital content marketing experience
\* Global experience driving content marketing programs across multiple markets
\* Demonstrated understanding of the digital advertising space
\* Entrepreneurial spirit/ability to try different things in an ambiguous environment with minimal direction
\* Experience using insights as a differentiator in external marketing materials
\* Exhibits high judgement to balance benefit/risk when using new insights
\* Proven ability to operate both strategically and tactically; thinking big while having meticulous attention to detail
\* Fanatical attention to detail
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.