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Live Nation Sr. Director, Integrated Marketing in New York, New York

Job Summary:

JOB DESCRIPTION – Sr. Director, Integrated Marketing

Location: New York/Los Angeles

Division: Marketplace & Resale

Line Manager: SVP, Marketing- North America

Contract Terms: Permanent/Full-time


Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.


Ticketmaster is looking for a passionate and strategic leader to join our growing Marketing team in North America. You are a brand strategy expert, a seasoned storyteller, and someone who excels working cross-functionally to drive consistency across the marketplace. You are excited about the chance to grow at an evolving organization and have extensive experience driving brand building initiatives. You possess a “can-do” attitude and are not afraid to navigate a complex and fluid environment. You’re able to see the bigger picture, but also dive in deep to finesse even the smallest of executional details. You are a natural born leader, but someone who understands the importance of collaboration and teamwork, all while pushing the boundaries of what’s possible. You are knowledgeable about what’s current, but even more excited about what’s next. You are a humble leader who gets the job done.

As the Head of Integrated Marketing, you will provide direct management of Brand and Category Marketing initiatives and oversee the Social and Community Management team and be responsible for shaping the brand narrative and social presence.

Beyond the core Marketing team, you will also work closely Performance Marketing, Partnership Marketing, PR/Communications, Design/Creative, Product Marketing, Product, Distributed Commerce, and more to push brand strategy forward.


  • Drive marketing strategy and brand positioning from insight through to execution

  • Own the development of the brand playbook, brand architecture, brand voice/tone, and key value props

  • Develop go-to-market brand plans in lockstep with other brand team and category marketing leads

  • Ensure holistic consumer journeys across various owned and operated touchpoints, ensuring continuity across platforms

  • Partner with the consumer insights team to help identify key consumer trends and new opportunities to better connect with our audience

  • Lead voucher strategy and consumer loyalty program positioning and strategy

  • Help identify whitespace opportunities - unlocking new channels, partners, media, and more

  • Help own key external agency relationships

  • Collaborate with other brand directors on influencer programming and strategy


  • 10+ years' progressively responsible experience; ideally at a high growth brand or agency

  • Highly organized and able to manage multiple high-profile projects at once

  • Must be able to both think strategically and dig into the minutia of a creative campaign

  • Understanding of the media mix and possess a keen eye for breakthrough creative

  • Passionate about live events - extremely knowledgeable about sports and music, in particular

  • Excellent verbal and written communication skills, including meeting facilitation and presentations

  • Ability to lead a cross-functional team toward a vision through effective collaboration - and to drive the development and execution of marketing plans

  • Ability to successfully navigate and manage across a broad organization

  • Proven success in establishing and fostering strong relationships both internally and with outside partners and agencies

  • Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment


The ideal candidate is a strategic, collaborative, and possessing a strong sense of urgency with a track record of success. Ability to think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details.

  • Imaginative. Brave. Resilient

  • Strong team management skills and cross functional collaboration

  • Dynamic and inspirational; can maximize the talent of the team

  • Enthusiastic, confident, and able to communicate at all levels

  • Strong storytelling and creative skills

  • Ability to work effectively as part of a team

  • Excellent verbal and verbal communications skills

  • A highly motivated individual who takes pride in delivering work to the highest standard of excellence


We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive


We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.


The expected compensation for this position in California is:

$160,000.00 USD - $200,000.00 USD

The expected compensation for this position in New York City is:

$160,000.00 USD - $200,000.00 USD

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law and the New York Salary Transparency in Job Advertisements Law . It is estimated based on what a successful California or New York City applicant might be paid. It assumes that the successful candidate will be in California or New York City or perform the position from California or New York City. Similar positions located outside of California or New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California and NYC Laws, a potential new employee’s salary history will not be used in compensation decisions.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.