Coach Inc Sr. Director, Media in New York, New York
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home decor and more. Polished ease, thoughtful details and a modern, sophisticated use of color-Kate Spade New York's founding principles define a unique style synonymous with joy.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.
Summary: The Sr. Director/Director of Media is responsible for developing an integrated media strategy across online and offline paid touch points. The Sr. Director/Director will oversee media planning and execution (buying through agency) for North America and will act in an advisory capacity to our global partners. This role brings our brand to life through media in artful and intelligent ways.
Essential Duties and Responsibilities
Develop an annual media strategy and budget based on brand, business and customer goals
Lead a full funnel media team, owning the digital customer journey across brand and performance media touchpoints
Drive business growth through mid/lower funnel campaigns across social, search and affiliate channels, ensuring short and long term business goals are met, pivoting and optimizing as needed
Working closely with brand, creative and production teams, translate seasonal brand concepts into media campaigns and activations which build key equities and brand heat.
Identify must win and ownable media moments for Kate Spade, opportunities to connect with our core audience, grow share of voice and acquire new customers
Regularly monitor media and digital trends, ensuring Kate Spade remains on the forefront of innovation. Bring relevant opportunities for first mover advantage to life through thoughtful strategies
Develop a POV on new & emerging platforms/mediums, creating playbooks for each and a perspective on where to play and how to win.
Effectively collaborate with buying, planning and commerce teams to ensure media plans are aligned to business goals.
Negotiate, plan and execute media placements with wholesalers and mall partners
Create a comprehensive plan for digital assets, ensuring a seamless experience for the customer across her purchase journey. Ensure content is created in alignment with platform best practices
Establish success metrics, measurement plans and benchmarks for each major campaign. Lead post campaign wrap up inclusive of quantitative analysis, customer insights, findings and recommendations.
Skills and Abilities Required
Digitally savvy with strong working knowledge of social advertising across brand and performance campaigns on platforms including FB/IG, YouTube, Pinterest and TikTok
Experience building campaigns for and successfully connecting with audiences on TikTok preferred
Experience across various media channels including, print, OOH, partnerships and video
Strong negotiating skills, excellent communication and relationship building skills
Partnership oriented and familiarity in working in a matrixed organization
An outstanding professional will have...
Bachelor's Degree preferred
15 years of relevant working experience
Strong retail business acumen
Previous media agency experience preferred
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at .