The Walt Disney Company Sr. Manager, Growth Marketing in New York, New York
We are looking for a Senior Product Marketing Manager to help drive growth and build strong awareness for The Disney Bundle. As the lead growth manager, you will be responsible for helping to define The Disney Bundle awareness goals and brand development based on research and insights. This role will partner with ATL and BTL marketing teams to help accelerate subscriptions, build targeted creative, and support growth-centric product experience improvements.
As the lead Growth manager, you will be responsible for commissioning quarterly cross-functional research initiatives, aggregating insights to help shape the growth marketing tactics and creative strategies, and socializing those insights with your channel partners. As a brand steward you will help ensure a consistent and compelling narrative for The Disney Bundle and evangelize the key audiences, features, and evolving messages. As key stakeholder and developer of The Disney Bundle story, you will need to feel confident advising channel partners, helping to develop test and learn programs, and deriving insights from full-funnel tracking and reporting.
The ideal candidate is a data-driven leader with a proven track record in supporting world-class brands and executing high-performing awareness and acquisition marketing. You have a passion for creating processes, analyzing consumer touchpoints, and monitoring performance to drive innovation. You thrive on working with creative teammates to launch multi-touch marketing campaigns. You’re a strong leader and clear communicator with a keen desire to build effective relationships and leverage the power of large cross-functional teams.
Support brand development and target customer evolution based on customer research and insights gathered across all product & marketing channels
Develop growth opportunities for The Disney Bundle across marketing channels to meet awareness and subscriber targets
Work with XFN teams across Disney, Disney+, Hulu and ESPN+ in Brand, Media planning, Performance, Analytics, Product, Legal, Social and others to develop, execute, and iterate on growth and awareness initiatives
Define and iterate on a messaging platform to engage and educate prospects
Partner with research to ensure awareness and brand health are growing as planned
Review, route and approve creative assets that are the heart of each brand
Leverage data to increase the productivity of our marketing efforts working with analytics team to build models, diagnose areas of underperformance, and identify new audience opportunities
Guide new research studies to uncover actionable insights
Think strategically and creatively about new ways to introduce our brand to new customers and increase relevance
Be a champion for our bundle design standards for all consumer touchpoints - from marketing campaigns to landing pages to purchase flows
Be a team player and ally to your partners and team members
Work to develop our team culture and be an advocate for diversity and inclusion across the organization
8–10 years experience in marketing and product marketing
Full funnel marketing experience—both ATL and BLT—as well as lifecycle and in-produce messaging
Success in building brands and driving awareness across strategic target audiences
Experience with partner collaboration and senior stakeholder management
Strong presentation skills – ability to create a compelling narrative, paired with strong written and verbal communication skills
Ability to work autonomously, focusing on key outcomes amidst competing priorities
Ability to get your foot in the door across the organization to influence cross-functional teams
Seasoned & resourceful problem solver who figures out how to get things done, even if it means navigating through ambiguity
Experience managing, developing and growing a team
The Bundle is a team sport. As a leader in this cross-brand, cross-functional team, you’ll be expected to embrace and evangelize our collaborative mission and lead by example when it comes to collective goal setting and diligent follow-through.
Job ID: 788404BR
Location: New York,New York
Job Posting Company: Disney Media & Entertainment Distribution
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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