Revlon Sr Manager, Marketing - Eye & Face in New York, New York
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.
As a brand and category champion, implement marketing activities “on time and in full” as per the marketing calendar. Coordinate extensive responsibilities for managing specific brand and product categories, including promotions activations inventory control to achieve company share, sales and profit objectives. Focus on creating a strategy to support and grow the US business with an emphasis on the integrated and holistic marketing strategy.
Develop and execute annual marketing plan activities for Revlon’s Color Cosmetics eye and face categories and ensure successful implementation of the plan, working with cross-functional teams.
Manage the ongoing day-to-day activities in the areas of marketing plan development and execution.
Prepare marketing plans for specific products/categories in conjunction with the Director, US Marketing.
Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective marketing strategy.
Spearhead US plans for new product launches and seasonal promotions.
In close cooperation with the Sales function, identify trade needs/ opportunities and distribution strategies in line with trade promotions for US retailers.
Prepare presentations for meetings such as cycle and strategy meetings with large customers.
Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.
Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
Make recommendations for sku rationalization, partnering with cross-functional teams on analysis.
Manage creative needs for customer activations (including: in-store collateral, blow-ins, co-op advertising, digital assets)
Brief the Creative Department on POS requirements, and follow-up as required to meet given timelines and budgets.
Work with Sales, Finance and Global Marketing teams on Brand P&L spend recommendations for specific products/ retailers.
Work in close collaboration with Retail Experience teams to influence the in-store presence of the Revlon brand in line with knowledge of the category.
Work in close collaboration with Global Marketing teams to influence the new product pipeline and National Communication strategy for the US
Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.
Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
Gather and monitor information required to comply with US reporting procedures and provide information required by the Sr. Director and Senior Vice President, US Marketing. Regular reporting includes, but is not limited to, dollars & units; category sales analysis, pricing analysis, etc.
Manage and develop marketing skills of direct reports
Analytical expertise required (Syndicated Data, Panel Data & Innovation modeling)
A minimum of 7+ years relevant work experience in Marketing, brand management and customer marketing.
Experience in beauty and/or personal care categories highly preferred.
Experience working with and supporting commercial sales leaders in interfacing/presenting to retail customers
KNOWLEDGE, SKILLS, & ABILITIES
Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs and marketing plan management experience.
Ability to innovate, develop and execute against all product initiatives. Must be a self-starter
Knowledge of advertising, sales marketability, sales and expense budgets, inventory, profit and loss.
Knowledge of market trends and consumer preferences.
Understanding of how to align marketing actions to goals and objectives of Company brands and knowledge of digital and social media landscape and channels.
Working experience with Nielsen, Excel, PowerPoint.
Knowledge of administration and project management skills.
A bachelor’s degree is required, and an MBA is ideal.
Two direct reports
Sales, Global Marketing, Insights & Strategy, & Retail Experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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