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Amazon Corporate LLC Sr. Marketing Manager, Social Marketing in New York, New York

Job summary
Do you have a passion for social media and marketing? Do you have experience driving value using paid advertising? Amazon's Global Marketing Organization is looking for a seasoned marketer to join our Social Marketing team to help build our growing social media advertising programs. The Social Marketing team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals.

As a Senior Marketing Manager you will be focused on building a social media strategy, running experiments, and scaling up successful strategies in partnership with engineering. The primary objectives are to generate engagement of new and innovative ad formats and directly generating revenue.

To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data and making recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment.

Key job responsibilities
\* Launch the pilot programs and create the marketing strategy for innovative social media advertising programs in the EU: Influencer Content, Video, and immersive experiences (AR).
\* Work cross-functionally with engineering to develop new automated programs from end to end.
\* Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.
\* Define the metrics and processes needed to standardize the management of advertising campaigns.
\* Work directly with social networks to understand platforms capabilities and explore marketing campaigns.
\* Design and carry out well-structured experiments (including tracking, measuring, and reporting).
\* Communicate regularly with internal stakeholders in US and EU to iterate on objectives and opportunities.
\* 6+ years of progressive responsibility and experience in online marketing, product management, and/or digital advertising.
\* Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing.
\* Experience with direct response marketing.
\* Deep analytical abilities, especially with respect to experimental design and analysis.
\* Excellent verbal and written communication skills.
\* Bachelor's degree.
\* MBA or master's degree in economics, marketing, finance or related fields
\* Statistical analysis experience
\* Tableau, SQL, or basic data-mining experience
\* Excellent awareness of emerging Social Media Platforms and/or video advertising including attribution, execution, and analysis.
\* Proven track record of successful online marketing experiments.
\* Ability to partner cross-functionally with a variety of teams world-wide.
\* Strong technical competency and ability to learn new systems and work with technology teams
\* Strong technical competency and ability to learn new systems and work with technology teams

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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