Job Information
New York Times Senior Audience Development Strategist, Social Video in New York, New York
The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description
About the Role
Wirecutter is seeking a video producer with a strong social video background to coordinate production and contribute to audience growth across off-platform channels.
As audience development strategist, you will report to Wirecutter's manager of social video and work with teams across Wirecutter — from experts in editorial to strategists in social — leading day-to-day video production for all of our social programming. This includes pitching, scriptwriting, shooting, appearing on-camera, editing, and publishing. In short, bringing Wirecutter’s best-in-class guides and advice to life on all platforms.
Wirecutter’s social videos are a respite. They inform and delight our followers (and new audiences) with tips, hacks, and insights that make their lives easier — and give them a behind-the-scenes look into the rigorous testing that separates Wirecutter from the rest.
This person should be passionate about visual storytelling and excited to experiment with new formats in innovative ways. When building out production, you’ll bring a spirit of collaboration, helping to mold and direct some of our in-house experts into video-savvy contributors and, in some cases, camera-ready talent. In addition to the creative, you will also track video successes and opportunities, with a willingness to pivot based on data and insights. This role is based in New York, with the expectation that you’ll produce shoots both at Wirecutter’s Long Island City office and a variety of off-site locations.
Responsibilities :
Shoot, edit and produce short-form videos
Build strong partnerships internally and with Wirecutter journalists to generate ongoing evergreen, seasonal and event-based content
Craft social-first video ideas for monthly pitch meetings
Work hand-in-hand with Social Video Manager to maintain production schedule
Lead and support pre-production meetings to align contributors
Write scripts and social video copy for established series and franchises
Ensure video is optimized for current and emerging platforms
Monitor social video performance and evolve approach based on data and insights
Collaborate with the Social team to ensure video is integrated holistically into our larger social strategy that grows and engages audiences
Update internal Best Practices playbook, supporting contributors
Contribute to new series and franchise development
Support development of creative brand guidelines
Stay ahead of broader social video trends, conversations, technologies and formats
Perform related work as assigned that drives audience engagement and growth
Basic Qualifications:
5-7 years of experience in producing editorial short-form video for digital media groups
Deep knowledge of social-first content creation, video production processes and media management
Experience producing social video content across multiple verticals
Excellent editorial judgment, with your finger on the pulse of what people are talking about on social
Insights-focused, with experience pulling and interpreting data, using analytics tools like Sprout Social, Dash Hudson, and Chartbeat to fuel growth
Proficiency with the Adobe Creative Suite
Preferred Qualifications:
A proven track record of using video creatively to grow audiences on social
Strong attention to detail, especially when it comes to scriptwriting
Comfortable being on camera
An eye for design, typography, and modern aesthetics
Familiarity with rights and clearances for obtaining audio and third-party footage/music
Comfortable publishing video and writing social copy across all platforms
The annual base pay range for this role is between $76,500.00 and $90,000.00.
Please include your résumé/CV, website/reel and a cover letter with your application. You can only upload one file in the “Résumé/CV” box, so combine and upload your résumé and cover letter as one file.
This is a union position as classified by the News Guild of New York.
Locations
Even with our office in New York City, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) for details.
As of February 28th, we have changed the application system for jobs in Engineering, Product, Design, Program Management, Data + Insights and Wirecutter groups.
For job openings in those areas, please go here (https://boards.greenhouse.io/thenewyorktimes/) .
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Employee-driven benefits
If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.
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