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Generator Media Analytics Supervisor, Digital Activation in new york, New York

Position Summary: Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.

We are looking for a biddable media supervisor to join our media activation team. This role is responsible for management of cross channel digital media activation. Candidate must have solid foundation of knowledge and experience across all digital media channels. Candidate must exhibit a proven ability to plan, execute and analyze digital campaigns across social, display and video platforms, delivering ROI driving programs to exceed client business performance metrics.

Responsibilities:

  • Collaborate with internal and external teams to align targeting with performance driving messaging based on best practices and campaign objectives

  • Lead research to obtain industry benchmarks by platform and client vertical

  • Leverage research tools and agency resources to develop and implement strategic recommendations that exceed client goals

  • Consult on campaign set up - providing audience targets, geo-target strategy, testing methodologies, ad copy/creative recommendations

  • Leverage data-driven insights to inform planning and optimization for future media and content strategies

  • Evaluate cross campaign media performance, providing insights and recommendation on how to improve results

  • Work alongside platform specialist to execute and optimize campaigns to enhance client performance

  • Meet and/or exceed advertiser goals through channel-specific levers, including but not limited to: audience testing, creative testing, campaign adjustments, and placement testing

  • Learn and understand all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives

  • Establish strong working relationship with partner agencies (where/​when applicable), delivering a seamless communications process

  • Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship

  • Develops collaborative working relationship with all internal and external teams

    Desired Skills & Experience

  • 3-5 years of digital media experience with strong familiarity of multiple media platforms (Google Ads, Facebook, Instagram, Pinterest, Twitter, Snapchat &/or TikTok) with the ability to execute

  • Demonstrated success in elevating digital campaign performance through innovation, testing, and technology

  • Deep understanding of consumer marketing, demand generation, content production, and marketing/sales funnels

  • Experience with Google Analytics and GTM platforms

  • Experience creating audience targeting segment, utilizing 1st and 3rd party data sets

  • Experience planning and executing endemic and programmatic paid digital campaigns

  • Strong project management skills

  • Proven success coordinating creative efforts, new test ideas, reporting, and optimizations

  • Demonstrated success working cross-functionally and have the ability to forge strong bonds and work collaboratively with key external and internal teams

  • Execute consistently in a fast-paced, dynamic environment and carry out self-directed responsibilities

  • Positive, energetic, competitively natured, and exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members

  • Highly skilled at analyzing and interpreting data

  • Extensive Office 365 experience

    Benefits:

  • Medical/Dental/Vision insurance

  • 401K Program with company match

  • Competitive time-off policy, including Summer Friday program

  • Manager & Non-Manager Training Programs

  • Employee Assistance Program (EAP)

  • Anniversary bonuses

  • Frequent team building social activities

  • Medical/Dental/Vision/Gym reimbursement program

  • Passion Pursuit program

  • All levels of full-time, permanent staff eligible for bonus pool

    Flexible remote working policy

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