EDITED SVP Marketing in New York, New York
EDITED is the global leader in Retail Market Intelligence. We help retailers increase margins, generate more sales and drive better outcomes through AI-driven market data, analytics and research. Brands like Zara, Puma, Ann Taylor, Marni and Tommy Hilfiger use the EDITED platform to make the right assortment, pricing and promotion decisions every day.
At EDITED, we always dream big, with a commitment to delivering above and beyond for our customers. We're developers, data scientists, growth hackers and retail experts working together to change how a trillion-dollar industry does business.
EDITED is looking for an experienced SVP Marketing to join our team.
Your role will encompass everything around how we communicate and explain what EDITED is. We’ll look to you to create exceptional experiences for everyone who comes in contact with our company, and ultimately drive growth and revenues.
Key to this role is being a compelling storyteller, and someone who can parse and understand a product fully, walk a mile or two in our customer’s shoes, and express what our product means to them through our marketing.
Brand and product marketing occurs all through our company; the commercial team, people operations, pricing & packaging, and within our app - your responsibility to make sure it’s consistent, follows guidelines and is positioned correctly.
You will drive the strategy and execution of best in class marketing and brand initiatives, while leading a team of marketers in the development of brand, content, customer, performance, and partnership marketing programs. You will own the product positioning and messaging across all internal and external-facing communications.
What you’ll be directly responsible for:
Messaging and Positioning: craft and optimize positioning and messaging (including competitive positioning) to equip sales teams to close deals, and deploy through all market-facing communication touchpoints (website, sales messages, ABM, press, content, etc.)
Product Launch: lead successful product launches from inception through to successful launch.
Sales & CS Enablement: equip our commercial teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, decreasing sales cycle length, increasing ACV, and growing existing customers.
Pricing & Packaging: optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size.
Thought Leadership: build event presentations, write compelling articles, and brief decision-makers, all in an effort to solidify our position as the thought leader in Retail Market Intelligence.
Partner Marketing: ensure our partners and channels, including Education Partnerships, are equipped with the materials and training they need in order to promote EDITED.
Reference Marketing: build strong case-studies and testimonials that our customers are equally proud of.
Brand and Content Strategy
Brand Personality: set clear direction on tone of voice, ensure all communications are on-brand, and educate all employees on the importance of one brand voice.
Visual Identity: own the look and feel of our brand, which should be polished and world-class, and ensure consistency across all channels and touchpoints through clear brand identity style guidelines and standardised assets.
Content Strategy: craft strategy that addresses each part of the buyer’s journey (online and offline, and from awareness to decision to user) to optimize demand generation.
Drive strategy and execution of brand marketing for key verticals and personas.
Collaborate with the Growth Director and commercial teams to align on seasonal and vertical marketing messages, creative and go to market approach.
Strategic direction and execution of all earned and owned channels, such as our website, event series and social media, in collaboration with the Growth Director to drive growth and thought leadership.
Offline Experience: build strong relationships and loyalty with our fans and customers to support the feeling of value and tangibility of our product, create ‘unexpected moments of delight’, minimise friction and make it easy to do business with us.
Creative: provide creative direction and manage projects.
Contribute to employer branding in cooperation with our people team, and ensure that EDITED maintains a strong employer brand, and uses its reference assets well.
Press & PR: nurture the strong industry relationships we’ve built as the go-to source of retail insight and secure coverage in top tier publications; develop analyst relationships.
Education & Certification: own and expand our Education Partnerships initiative and the EDITED Retail Certified program.
Word of Mouth Marketing: ensure our customers' positive experiences are shared and referrals are encouraged.
Growth, Insights & Management
Oversee all aspects of performance marketing, including ad buys, in conjunction with the Growth Director.
Align sales and marketing efforts on ABM to target enterprise clients
Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management.
Develop & manage projects with approvals/sign offs from key stakeholders.
Build and manage a world class team - recruit and develop exceptional team members.
Partner with the CRO and Growth team on understanding and improving the measures that drive our commercial growth, customer happiness and other success metrics.
Things You Should Have:
6+ years of product marketing experience in B2B enterprise software (SaaS experience required)
4+ years of experience in a leadership capacity
Proven success building, developing and leading product marketing teams.
A strong attention to detail, and a diligent and methodical approach to problem solving.
Ideally, experience at a company with ARR greater than $20M.
Passionate about providing an exceptional customer experience.
Creative, resourceful, detail-oriented, and well-organized.
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment.
A self-driven, high energy leader with excellent cross-functional collaboration skills.
Someone who flourishes when given responsibility and ownership.
EDITED is a remote-first business and is open to applicants wishing to work remotely or from our offices.
EDITED is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.