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The Estee Lauder Companies Vice President, Marketing, Jo Malone London North America in New York, New York

Vice President, Marketing, Jo Malone London North America

Brand: Jo Malone London

Description

Responsible

for development and implementation of the Jo Malone London North America 360 marketing

strategy, in close partnership with GM, Account Management/Planning, Sales and

Education, Global counterparts, and North America Corporate Marketing and

Center of Excellence teams.

Leadership:

  • Takes a broad view of the business, industry, andconsumer environment and translates this into a marketing vision for the JoMalone London in the region.

  • Aligns and engages the team in the vision: knowswhat levers to apply to maintain a high and consistent level of motivation.

  • Leads the marketing team across all capabilities(consumer engagement, product marketing, trade marketing)

  • Energizes and enables the team: creates a winningculture that fosters ownership and accountability, agility, and innovation

  • Influences the broader organization to championand support Jo Malone London’s strategic marketing agenda in the region.

  • Pushes self and others to continuously challengethe status quo, drive change, and reevaluate definition of success.

  • Values and harnesses diverse backgrounds,strengths, and skill-sets within team to successfully operate across boundariesand meet diverse consumer needs

  • Develops talent and capabilities: attracts,develops and moves talent across the organization, and - as a talent leader –helps others to realize individual potential.

Marketing Strategy:

  • Continuously evolve the Jo Malone London strategyto make sure we stay current with macro trends, maintain relevance and drivebrand desirability.

  • Build strategic marketing plans that supportshort and long-range business objectives using quantitative and qualitativedata to inform this strategic work

  • Oversee social and experience strategy and partnerwith your direct reports to ensure that our story and messages are consistentand coherent across channels.

  • Collaborate with cross functional leaders(Account Strategy, Sales, Education, Creative, Finance, Online) to deliveragainst the total brand experience across all consumer touchpoints and 360 offlineto online integration

  • Lead marketing functional experts (trade, online,digital/social) to carry out seasonal marketing execution. Ensure every aspectof execution is aligned and supports the overall marketing plan.

  • Own 360-degree strategy across consumer insights,POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyaltyand marketing analytics.

Marketing Planning:

  • Builds integrated online and offline marketingcalendar to capture largest commercial opportunities and drives connectivity tosales plan and resource allocation

  • Builds operational discipline within team toexecute on marketing calendar on time, with excellence

  • Aligns marketing calendar to sales and operatingprofit ambition

  • Lead Product and Trade Marketing Teams to ensurecategory marketing plans are in strategic alignment with Global, yet on targetfor opportunities within North America marketplace.

  • Leverages shopper data and analytics to informcategory assortment choices

  • Establishes strong planning processes to feedbackin-market performance into improved forecasting

  • Drive seasonal/monthly promotion and eventplanning including: promotions, events, new store and market openings

  • Partner with Marketing Operations, Supply and Demandteams to manage annual/seasonal project pipeline, basic business andassortment

  • Partner with external agencies to develop,execute, and measure Jo Malone London marketing tests and campaigns thatdeliver against brand awareness and perception goals

  • Own marketing calendar, shipping dollars andsupport to deliver financial objectives.

  • Manage and optimize multi-channel A&Pbudget

  • Own ROI assessment of key campaigns, programs andactivations.

  • Own Pricing, Category and Advertising &Promotions

  • Monitor market performance and advise on criticalbusiness actions monthly.

Creative:

  • Partners strategically with Creative team todevelop an ownable platform and creative DNA for Jo Malone London, executedacross all content

  • Elevates importance of storytelling, inpartnership with Creative: fosters and hones team’s editorial bility to craftand articulate benefit communication in profound, consumer meaningful language

  • Establishes culture of integrating analytics withcreative to amplify impact/ROI across all creative decision making (e.g.planogramming, asset development, brief writing)

  • Lead visual merchandising priorities andstrategies aligned with Jo Malone London consumer and product priorities, andpartner with Field to ensure execution aligned and supporting of overallmarketing plan.

  • Own all elements of consumer shopping experiencein store and online including visual merchandising, online content and samplingstrategy.

Omni-Channel Management:

  • Builds and manages Jo Malone London equity acrossthe full consumer funnel

  • Leverages access to key insights across channelsto develop omnichannel strategies

  • Ensures unified brand goals across channels,leveraging cross-channel P&L visibility

  • Develops strategic framework defining the role ofeach channel for Jo Malone London leveraging shopper analytics; connectschannel role to assortment architecture

  • Inputs into Ecommerce A&P decisions to ensuremedia sufficiency and on-equity media choices across channels

Media, Influencers & Online

  • Leads team to approach A&P decisions (e.g.media sufficiency for big bets and heroes) with data to drive ROI, informingmedia guidelines

  • Leads digital- and mobile-first activation toenhance experience & loyalty

  • Leads collaboration with Jo Malone LondonEcommerce Team to define a unified consumer engagement journey and createcategory specific winning strategies that drive onsite conversions forimmediate and long-term strategy

  • Ensures E-commerce site, in-store retailimmersion and social and digital experiences are cohesive and compelling

  • Utilizes analytics/insights to effectively derivethe Influencer strategy and ROI model

  • Demonstratesdiversity of ethnicity and attitudes in influencer selection

Qualifications

  • Exceptionalinterpersonal skills: can lead cross-functional teams at all levels of thecompany

  • 15years of experience

  • Strongoral, written and formal presentation skills including ability to communicatecomplex ideas in a simple way

  • Demonstratedability to foster an environment of creativity that pushes innovative ideaswhile guiding the team to connect with the customer and deliver

  • Demonstratedinstinct for strong storytelling (written and visual) with the ability tocollaborate successfully with creative partners

  • Excellentjudgment and ability to act decisively in situations requiring quick butthorough analysis and decision-making, while understanding when and how toappropriately escalate issues

  • Deepsubject matter expertise in building and evolving a consumer brand through itsvarious growth stages – including high growth

  • Deepunderstanding and experience of multi-channel retail practices, advances andshifts in the marketplace and consumer technologies

  • Developingcustomer-driven marketing strategies (i.e. based on consumer insights,competitive understanding, and brand knowledge)

  • Deepexperience in planning and executing marketing programs across the digitalecosystem.

  • Strongintegrated marketing expert with passion in customer experience, developing B2Band DtC markets.

  • DigitalExperience inclusive of SEM, SEO, affiliate marketing, display and organic andpaid search, e-commerce. Proven knowledge of SEO, web analytics, eCommercesoftware, and other digital marketing tools and techniques, social media acumenand expertise.

  • Leadingadvertising process, ideally with outside advertising agencies

  • Demonstratedability to think strategically and transform information and data intoeffective strategies and ultimately drive results.

  • Expertiseacross all 360 marketing touchpoints including point of sale, eventing andpop-ups

  • Strong negotiation skills and relationshipbuilding skills with internal and external partners.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1923182

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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