American Express Vice President, Marketing Strategy and Planning in New York, New York
Vice President – Marketing Strategy and Planning
Global Commercial Services (GCS) is the division of American Express dedicated to creating products, services and solutions uniquely built for businesses of all sizes, from small business to large global businesses. We have a mission to develop deep and enduring relationships with our customers and show them that we have solutions specifically built for their business needs.
The Marketing Strategy and Planning team sits within the GCS Marketing organization, specifically within Marketing Strategy and Prospect Marketing. We oversee brand strategy and standards for the commercial business and create connected, customer-focused marketing strategies and activation plans that build awareness and adoption of Amex’s suite of business solutions. This team is essential in driving key business goals such as primacy, acquisition, customer spend and engagement.
The Vice President of Marketing Strategy and Planning will set the vision for key strategic priorities, including major product or platform launches and the commercial brand. They will lead 3 strong Director teams that are the collective custodian of how GCS products and services are articulated to prospects and customers.
Two Director teams are project-based and lead all aspects of go-to-market for senior leadership-defined priorities, including new product launches and refreshes. They interface cross-functionally across the GCS organization applying robust insights to set impactful marketing strategies, set creative standards, develop activation campaigns and coordinate rollouts across marketing and marketing adjacent teams.
One Director team is focused on holistically defining how the American Express brand is articulated for the commercial audience, including utilizing robust insights to set our brand strategy, building broadscale awareness for GCS products with advertising, and defining how we leverage Enterprise brand engagement programs.
Lead a team of 21 marketers
Deliver a customer-focused go-to-market vision and strategy for top GCS organizational big bets such as the Business Gold Refresh, then bring them to life by developing and launching breakthrough activation plans
Partner effectively across Product, Prospect Marketing, Customer Marketing, Brand Engagement, PR and other relevant teams to roll out strategic projects impactfully and drive project-based results
Partner closely with the Kabbage organization to integrate the Kabbage platform and products into the American Express brand
Implement a strategic foundation for the GCS brand, applying customer research and insights to develop in-depth customer profiles and a set of GCS brand standards
Partner closely with the Global Advertising and Brand Management group to develop and launch ongoing above the line advertising campaigns to drive consideration for GCS products
Define how GCS leverages enterprise level brand programs, such as Shop Small and Member Week, to engage our customers
A passion for marketing strategy: You’re a seasoned, transformational marketer with a "customer first" attitude. You are adept at thinking about multi-channel marketing strategies that drive customer needs and business growth.
You are a person who goes out and proactively collaborates, seeks input and understands other’s goals to build a collective team dynamic.
You’re a strategic thinker with a growth mindset who has a proven track record of developing innovative marketing strategies that drive business outcomes and best-in-class customer experiences.
You are an influencer who can empower and mobilize cross-functional teams and drive results even when the path forward is not always clear and defined.
You love to tap into your creative side and have experience effectively leading an agency team through complex projects.
You’re a strong people leader who can lead, motivate and coach your direct reports.
You’re a highly effective communicator with strong interpersonal, oral and written communication skills that allows for the clear articulation of strategy and ideas, in order to influence key partners.
You have a “can do” positive attitude and willingness to adjust in the face of change quickly.
You thrive in a fast moving, dynamic environment.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J), in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.
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Primary Location: US-New York-New York
Req ID: 22022874
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