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The Estee Lauder Companies Vice President, Marketing, Tom Ford Beauty North America in New York, New York

Vice President, Marketing, Tom Ford Beauty North America

Brand: Tom Ford Beauty

Description

In close partnership with the GM, Account Management/Planning, Sales and Education, Global counterparts, and North America Corporate Marketing and Center of Excellence teams, you will be responsible for planning and execution of Tom Ford Beauty North America

marketing strategy.

  • Lead, manage, develop and inspire the Marketingteam (includes consumer engagement, product marketing and trade marketing),both day to day and long term

  • Continuously evolve the brand strategy to makesure we stay current with macro trends, maintain relevance and drive brand desirability.

  • Build strategic marketing plans that supportshort and long-range business objectives using quantitative and qualitativedata to inform this strategic work

  • Oversee social and experience strategy and partnerwith your direct reports to ensure that our story and messages are consistentand coherent across channels.

  • Collaborate with cross functional leaders(Account Strategy, Sales, Education, Creative, Finance, Online) to deliveragainst the total brand experience across all consumer touchpoints and 360 offlineto online integration

  • Lead marketing functional experts (trade, online,digital/social) to carry out seasonal marketing execution. Ensure every aspectof execution is aligned and supports the overall marketing plan.

  • Own 360-degree strategy across consumer insights,POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyaltyand marketing analytics.

  • Lead the marketing team to communicate clear,inspiring, and achievable objectives and guide NA and Global Creative team to ensurestrategic objectives are successfully achieved in all creative touchpointsincluding advertising, & in store experience, eventing, digital, and social.

  • Lead special events team to develop consumerrelevant strategies against brand priorities. Ensure every aspect of executionis aligned and supports the overall marketing plan.

  • Lead Product and Trade Marketing Teams to ensurecategory marketing plans are in strategic alignment with Global, yet on targetfor opportunities within North America marketplace.

  • Guide the internal Creative team to ensure thatwhat we are developing stays true to the brand strategy and voice

  • Lead visual merchandising priorities andstrategies aligned with brand consumer and product priorities, and partner withField to ensure execution aligned and supporting of overall marketingplan.

  • Own all elements of consumer shopping experiencein store and online including visual merchandising, online content and samplingstrategy.

  • Drive seasonal/monthly promotion and eventplanning including: promotions, events, new store and market openings

  • Partner with Marketing Operations, Supply andDemand teams to manage annual/seasonal project pipeline, basic business andassortment

  • Partner with external agencies to develop,execute, and measure brand marketing tests and campaigns that deliver againstbrand awareness and perception goals

  • Own marketing calendar, shipping dollars andsupport to deliver financial objectives.

  • Manage and optimize multi-channel A&Pbudget

  • Own ROI assessment of key campaigns, programs andactivations.

  • Own Pricing, Category and Advertising &Promotions

  • Monitor market performance and advise on criticalbusiness actions monthly.

  • Nurture and mentor atalented set of direct reports to maximize their own potential

Qualifications

  • 15 years of related experience

  • BA required; MBA preferred

  • Strong integrated marketing expert with passion in customer experience, developing B2B and DtC markets

  • Expertise across all 360 marketing touchpoints including point of sale, eventing and pop-ups

  • Deep experience in planning and executing marketing programs across the digital ecosystem.

  • Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e-commerce. Proven knowledge of SEO, web analytics, eCommerce software, and other digital marketing tools and techniques, social media acumen and expertise

  • Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)

  • Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth

  • Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies

  • Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company

  • Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way

  • Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver

  • Demonstrated instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners

  • Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues

  • Leading advertising process, ideally with outside advertising agencies

  • Demonstrated ability to think strategically and transform information and data into effective strategies and ultimately drive results

  • Strong negotiation skills and relationship building skills with internal and external partners

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1926850

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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