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Company description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The VP, Director is a seasoned leadership role and someone who is key to driving success in new business conversion. You will be responsible for independently leading pitches, as well as supporting the SVP Central Growth and the Chief Growth Officer. You will be required to articulate the pitch strategy and elevate the pitch story to deliver a winning proposition. You will also own the pitch timelines and manage the pitch team to produce their best work.

To succeed in this role, you will need impeccable project management, organizational skills and attention to detail. You will also bring a deep understanding and strategic flair for how to articulate and interpret our Publicis proposition and unique capabilities to exceed the needs of a client’s media brief. You will need proven collaborative and leadership skills with the ability to connect with multiple teams across brands, geographies and practices. You will thrive in a fast paced and agile environment. Self-starters, people who are naturally curious, are comfortable working in grey space, have mentorship experience and those who are willing to travel are successful in this role.

Responsibilities

PRODUCE WINNING WORK

Responsible for leading, driving and delivering the product, practice and process of business development for the Publicis Media Network:

• Lead & orchestrate an overall pitch engagement

• Strong understanding of media strategy, investment and optimization across all types of media

• Partner with executive leadership to build & activate pitch teams to develop the work

• Oversee and/or lead the development of early-stage pitch engagement responses: written RFIs & RFPs, credentials content

• Lead pitch coordination – timelines, checkpoints, accountabilities, deliverables, design and production needs

• Drive a pitch team to develop the “work” within a pitch – proposition, strategic approaches, media plans

• Elevate the strategic proposition, highlighting the Groupe capabilities that align with our proposition

• Lead pitch teams in telling a simple yet differentiating story that delivers a consistent message from capabilities to comms, pricing and talent

• Deep understanding of the macro forces at play in the marketplace to identify the core challenges in client’s worlds and how we add value

• Manage, coach & develop business development talent on the team and within Publicis Media brand BD teams

• Establish generous & collaborative connections with Global Practice leadership & team members

• Help to manage, build and strengthen integration between the Business Development practice and the broader agency network, specifically with Client, Commercial, Trading, Finance & Talent Operations teams

LEAD TEAMS

• Lead large-scale new business pitches: guiding cross-functional teams, building strategies to win and pinpointing any barriers to overcome

• Motivate pitch winning teams through high stress, high speed, demanding processes, so new business is something people WANT to be part of

• Effectively consult, manage and challenge all levels of management and personnel to deliver growth results

• Coach teams to enhance peak performance in rehearsals

• Establish collaborative relationships across Publicis Groupe agency brand and practices to ensure a consistent strategy is deployed on pitches

• Know, select, engage and deploy the best fit teams from across the Groupe to deliver on the client challenge

• Leads from the front, inspiring and mentoring broader BD team by regularly sharing stand out work, useful models and innovative trends and insights

DESIGNING, ACTIVATING AND OWNING THE PITCH DELIVERY PLAN

• Full accountability for a first-class pitch management process from kick-off to post-pitch contact strategy, across all our Publicis Media brands

• Manage flow of communication, including collection and distribution of information from client teams + intermediaries with pitch teams and senior management

CLOSE COLLABORATION

• Key ambassador for our Publicis Media proposition and Power of One approach

• Lead close collaboration across Publicis Media and Publicis Groupe to unlock Power of One opportunities and ensure a consistent, winning strategy is deployed across all pitches

• Ensure accountability across key pitch stakeholders to meet deadlines and deliverables

• Accountable for the team's accurate and timely entry of pitch details in Publicis Media's Central Content Repository and Salesforce

CRITICAL SKILLS

• Fearless and confident leader in group settings and with executive leadership, setting expectations and flagging potential issues before they happen

• Clear and collaborative communicator who can get the best out of people at the highest pressured times

• Strategic mindset - seeing ahead to future possibilities and translating them into breakthrough strategies

• Winning storytelling, strategic writing, editing and communication skills

• Flawless project management and organizational skills

BEHAVIOR EXPECTATIONS

• Communicate – clearly, concisely, adapted for audience (including executive leadership, C-suite and client-facing work), with an eye toward soliciting needed response

• Invent without precedence – new models, new approaches, new stories, new capabilities

• Anticipate, don’t wait to be told; understand what will be needed and drive against it

• Operate with a balance of roots & wings – pivot between aspirational vision and core fundamentals & tactics

• Work comfortably & effectively in fast shifting and constantly iterating environments and situations, able to shift gears and deal with ambiguity

• Build relationships, facilitate consensus, empower people – match, pace & lead

• Simplify complex concepts, constructs and language

• Manage & deliver in high pressure situations

• Collegial – injects a spirit of inclusiveness, collaboration, humor and fun

• Ego-less and willing to jump in regardless of level or project size

Qualifications

• 10+ years of media, creative, PR planning/strategy, integrated marketing, or similar experience

• Previous Agency Business Development experience - background in business development or in other verticals with cross-over skills (eg strategy, account management, project management, etc)

• Drives vision and purpose - painting a compelling picture of the vision and strategy that motivates others to action

• A natural-born planner, with excellent attention to detail and a passion for organizing process and people

• Ability to perform in a fast paced and changing environment, under pressure to deadline

• Strong communication skills – Communicate clearly, concisely, adapted for audience, with a focus on soliciting feedback and driving consensus

• Ability to anticipate - Proactive self-starter with ability to understand what is needed and drive against it

• Excellent management skills - Work comfortably and effectively in fast shifting, high pressure, and constantly iterating environments and situations

• Build meaningful relationships - Establish productive working relationships, facilitate consensus, empower people, and inject a spirit of inclusiveness

• Drive simplification – Ability to simplify complex concepts, constructs, and language

• Proven ability to guide cross-functional teams to a common vision

• A relentless competitive nature and hunger to win

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $146,490 - $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/20/2025.