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House of Blues VP, Brand Management in New York, New York

Job Summary:


Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

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Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!


The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.


This position will lead the relationship and activities of Live Nation’s strategic brand partnerships across the beer, wine and ‘beyond beer’ vertical. They will be responsible for maximizing the value of these relationships. Focused areas of impact include:

  • Relationship Ownership & Management

  • Team Development & Management

  • Strategic Planning & Business Analysis

  • Business Development

  • Financial Performance, Budget Planning & Reporting

  • Innovation & Leadership


  • Lead portfolio of client business totaling more than $20M in revenue across multiple brand partnerships

  • Manage and direct 7+ reports across Sr. Director, Director, Sr Manager and Manager levels

  • Continuously strengthen relationships with client leadership teams through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client engagement

  • Develop detailed understanding of client’s business and identify strategic opportunities for business and/or brand growth through entertainment marketing programs

  • Position Live Nation as a strategic resource throughout client’s marketing team – both internal and external staff

  • Develop and maintain relationships with key Live Nation teams to ensure the desired program delivery and results for clients

  • Provide direction for your team in terms of program execution, resource deployment, program recaps and reporting, and special projects/initiatives

  • Lead creative program development for key client relationships that grows Live Nation’s revenue and operating margin

  • Oversee contractual agreements including negotiations/renegotiations, deal structure, contract development and ultimately the delivery of the contract

  • Oversee the financial management of client relationships including margin performance, budgets, invoicing, and other relevant financial activities while optimizing program performance

  • Assist clients in achieving ROI goals that will ensure maximum renewal opportunity

  • Foster an environment which is team-oriented and in which the exchange of ideas among staff is encouraged

  • Function as key advisor, decision-maker and member of senior management team

  • Explore new technologies, marketing trends, and data & analytics practices to add value to clients

  • Identify opportunities to engage internal resources to develop and sell-in new creative concepts that strengthen the client’s brand positioning in music / entertainment marketing


Background & Experience

  • 15+ years direct experience in brand management, brand partnerships, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

  • Previous experience with CPG, beverages and/or alcohol brands strongly preferred

  • Work with recognizable global brands preferred

  • Successful record in building, selling and delivering innovative marketing programs with measurable results

  • Experience with cross-functional teams

  • Knowledge of consumer and market research with ability to implement into decision-making and management

  • Track record for winning and/or growing business

Qualifications & Skills

  • BA required

  • Exemplary project management skills including managing multiple projects simultaneously

  • Excellent communication skills, both written and verbal

  • A proactive, collaborative and organized working style

  • Proven ability to work calmly and efficiently under pressure

  • Deep curiosity in emerging trends and their applications

  • Proficiency in Microsoft Office applications including Word, PowerPoint and Excel

  • You must have the ability to successfully present to brand partner CMO one day and then roll up their sleeves and do the work the next day

  • Ability to travel 30% of time or more in season; often nights and weekends and occasionally without significant advanced notice

  • COVID-19 vaccination will be required for this position subject to legally valid exemptions

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.


We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions

of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.