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The Estee Lauder Companies VP, Retail Experience in New York, New York

VP, Retail Experience

Brand: Estée Lauder - Brand


POSITION SUMMARY : This role will be responsible for leading, developing and executing Retail transformation of the Global Brand across channels and markets with the goal of enhancing the Estēe Lauder retail proposition and in-store experience.


Lead the Retail Experience Strategy for the brand and collaborate with Global and Regional Stakeholders for alignment, development and deployment of key initiatives

  1. Retail Strategy

  2. Analyze, identify and advise on key market trends and competitive dynamics related to retail/omnichannel

  3. Define our strategy, vision and transformation for retail/omnichannel

  4. Develop and execute our strategic roadmap for retail/omnichannel transformation

  5. Retail Marketing: key launch programs and big moments

  6. Consumer Journeys

  7. in-store activations

  8. Outposts, TOA, Associated with Launches

  9. Retail Innovation

  10. Virtual Beauty Tools – development, deployment, maintenance, 360 activation

  11. In Store Digital Content and Collateral – development, deployment, maintenance (especially seasonal updates)

  12. Devices – Engraving, Printer, Personalization, Dispensers

  13. Omni Integration (Clientelling, Social Selling, QR codes, link with brand site, appt booking, etc.)

  14. Media Center Project

  15. Retail Services

  16. Services – Beauty Services, Virtual Services, Cabine, RN tools, BA Tools

  17. Retail Operations

  18. FSS monitoring & ad-hoc projects

  19. Collaboration and alignment with ELC Global Retail Channel e.g., COVID initiatives

  20. Global Knowledge of Retail and Market Dynamics

  21. Conduct market visits to major cities and markets that are important in the expansion of the FSS Specialty Multi model

  22. Keep current in the global competitive activity as well as innovation in the retail arena

  23. Build and Maintain a Comprehensive Communication cadence all stakeholders, including Global Brand functions, Education, Service, Store Design, Visual Merchandising, Product Marketing, Consumer Marketing and Online



  • University Degree, preferably in business or equivalent experience

  • 10 years sales and management retail experience in:

  • A high transaction retail environment

  • International and multi-cultural experience

  • Ability to strategize combined with strong problem solving skills

  • Proven ability to lead teams

  • Strong finance and analytical skills

  • Ability to work in an entrepreneurial environment

  • Excellent communication skills; written

  • Travel required (40%)

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 211531

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact