Job Information
The Estee Lauder Companies VP, Retail Experience in New York, New York
VP, Retail Experience
Brand: Estée Lauder - Brand
Description
POSITION SUMMARY : This role will be responsible for leading, developing and executing Retail transformation of the Global Brand across channels and markets with the goal of enhancing the Estēe Lauder retail proposition and in-store experience.
PRINCIPLE ACCOUNTABILITIES :
Lead the Retail Experience Strategy for the brand and collaborate with Global and Regional Stakeholders for alignment, development and deployment of key initiatives
Retail Strategy
Analyze, identify and advise on key market trends and competitive dynamics related to retail/omnichannel
Define our strategy, vision and transformation for retail/omnichannel
Develop and execute our strategic roadmap for retail/omnichannel transformation
Retail Marketing: key launch programs and big moments
Consumer Journeys
in-store activations
Outposts, TOA, Associated with Launches
Retail Innovation
Virtual Beauty Tools – development, deployment, maintenance, 360 activation
In Store Digital Content and Collateral – development, deployment, maintenance (especially seasonal updates)
Devices – Engraving, Printer, Personalization, Dispensers
Omni Integration (Clientelling, Social Selling, QR codes, link with brand site, appt booking, etc.)
Media Center Project
Retail Services
Services – Beauty Services, Virtual Services, Cabine, RN tools, BA Tools
Retail Operations
FSS monitoring & ad-hoc projects
Collaboration and alignment with ELC Global Retail Channel e.g., COVID initiatives
Global Knowledge of Retail and Market Dynamics
Conduct market visits to major cities and markets that are important in the expansion of the FSS Specialty Multi model
Keep current in the global competitive activity as well as innovation in the retail arena
Build and Maintain a Comprehensive Communication cadence all stakeholders, including Global Brand functions, Education, Service, Store Design, Visual Merchandising, Product Marketing, Consumer Marketing and Online
Qualifications
POSITION REQUIREMENTS:
University Degree, preferably in business or equivalent experience
10 years sales and management retail experience in:
A high transaction retail environment
International and multi-cultural experience
Ability to strategize combined with strong problem solving skills
Proven ability to lead teams
Strong finance and analytical skills
Ability to work in an entrepreneurial environment
Excellent communication skills; written
Travel required (40%)
Job: Marketing
Primary Location: Americas-US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 211531
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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