Revlon VP, Sales Insights & Strategy in New York, New York
Provide strategic Consumer and Customer Insights & Strategy to drive Revlon brands sales and profits, with an emphasis on productively managing a +16 person team and leading a collaborative business building partnership with the internal and external partners for Americas business units (mass, pro & prestige) & new product innovation.
The insights team led by the VP Americas insights and strategy are responsible for supporting sales & marketing with consumer (custom and syndicated) research, Category Management, Sales Insights, and Strategy for Americas & for critical global markets.
The VP Americas Insights & Strategy is responsible for developing a fact based approach of business analytics which includes clear score-carding of critical business drivers including ROI of marketing investment, trade efficiency and effectiveness, brand and category trends, loyalty data, primary research, customer POS, trade marketing analysis, social listening and new sources of data. As well as conscreens, concept testing, ad testing, equity, and Daxue testing for key markets.
The VP Americas Insights and Strategy must have the skills to translate the research and analysis into Key Insights and Best-in-Class recommendations to drive results for our brands, the Company and our Customers. This position is critical to ensure that we remain externally focused and that we connect Consumer to Shopper Insights, identifying short and long range growth opportunities based on in-depth understanding of the competitive landscape, marketplace dynamics, and the company and customer strategies.
Ensure clear insights focus across sales and marketing to build the strongest possible customer, brand and innovation plans.
Optimize the structure of the team and roles and responsibilities and best support the needs of the brand and customer teams and to upgrade overall analytical ability of the broader organization.
Use Insights to create Sales & Share growth opportunities. Leverage market & internal analytics to develop a go-to-market strategy in support of company objectives, including account and product line specific programs. Analyze sales results v. Plan and make adjustments to attain goals while managing sales, distribution, pricing, trade efficiency & effectiveness, and balancing brand & financial objectives.
Embed consumer insights into next level brand planning & innovations strategies w/ strong communication testing
Connections Planning leadership in the identification of need states, consumer behaviors, target audience definition, etc
Communication and product testing: lead, manage and execute testing for all brands
Lead business-driving recommendations to optimize plans, spending, creative.
Support and define brand positioning across our portfolio of brands
Consumer Closeness: develop and drive insights to support and enhance the innovation process. Develop brand segmentations and identify potential white space opportunities.
Maximize the effectiveness and efficiencies of our consumer learning plan to optimize the findings to impact key portfolio business decisions.
Consumer beauty journey
Proprietary online communities
In market experiences (ie, ethnographies, shop-a-longs)
Provide vision & strategic objectives for the insights team to ensure delivering of the following:
Fact based approach of business analytics and translation of customer, consumer, category, and product level data into actionable tactics, making recommendations on product assortment, product placement, and promotional effectiveness and efficiency
Partner with Data Scientists on a comprehensive market mix model approach to optimize investments
Effective space management, permanent cabinetry to ensure module execution dates are achieved
Leverage & win category captaincy
Clear path to win in eCommerce with agility
Effective & productive member of Americas Leadership Team, working collaboratively across functions to drive profitable & productive sales & share.
Develop Insights-led respected relationship with Sr. Customer Executives and Buyers.
Support sales teams to provide regular and accurate Sales Forecasts. Lead the development of the annual business forecast process by analyzing trend data on base products and assigning appropriate forecast for new products
Manage a team of 16 Sales Insights & Strategy professionals,
Providing direction in annual objective setting, ongoing and formal performance feedback and development plans for team
Provide strategic and tactical direction so direct reports are working toward a common agreed to plan
Lead Customer & Channel analytics, insights and best-in-class actionable insights. Drive strategic insights from the collection & analysis of competitive intelligence data to identify trends and potential competitive share influences.
Lead insights & data analysis to drive US sales & share, channel efficiency & effectiveness, and customer excellence
Lead the Space Management team to ensure modular execution dates are achieved, both internally and with the
Perform comprehensive analysis and interpretation of category performance and provide qualitative and quantitative assessments to sales team. Keep customer team informed on the status of plans vs. goals; changing conditions, share opportunities, marketplace conditions; competitive activity; and issues and/or opportunities that might affect sales results. Responsible for developing and presenting fact based business analytics for our customer/team including promotion evaluation for effectiveness and efficiency, Nielsen analysis, brand trends, marketing plans, analysis/objectives, customer POS analysis.
Provide value-added analysis, opportunity identification and interpretation of sales results for the customer through weekly reporting to both the Revlon and Customer business leaders.
Create Market Basket, Seasonality and Opportunity Gap Analysis and Summarization. Prepare analysis for ad-hoc requests by sales and marketing.
Effectively manage Loyalty data & apply cross-customer, cross-channel insights
Provide leadership for team to ensure category knowledge, expertise, and skills are at the highest level in order to take full advantage of all sales opportunities
Continuously questioning data, asking deep dive questions and pursuing answers that might not be readily apparent.
Work with Marketing for new item distribution proposals and programs by supporting expenditure with volume, profit and payout analysis.
Perform special projects as needed.
- Bachelor’s Degree, MBA preferred.
Knowledge and Kills Required:
This position requires an understanding of syndicated and consumer data, market research and strategy, industry trend application and knowledge, planogram development and optimization, and a complete understanding of the category management process. Experience required in customer POS systems, Shiloh technologies, ACNielsen, Data Analyzer, dunnhumby Consumer Data , retailer loyalty database knowledge, eCommerce analytics, 3P and 1P data and Space Planning software. Position additionally requires advanced Microsoft Office experience, specifically Excel and Power Point.
Passion to Win
Minimum 10+ years CPG Category Management experience and understanding of broader sales functions related to the operations.
Minimum of 7 years management experience
Proven forecasting experience with Walmart, Walgreens, CVS, and/or Target
Must be able to take initiative in working in a flexible, fast-paced team environment.
Ability to interact with and present to all levels of Management.
Agility in determining and managing priorities is critical.
Creative and detail-oriented in ambiguous situations is a MUST.
High energy and self-motivation are needed.
Must have strong communication (written and verbal), organizational and analytical skills.
Knowledge of PC tools including spreadsheets, graphics and communications.
Advanced Excel (including pivot tables, macros, and V lookup), PowerPoint, Space Planning, Nielsen and retailer POS systems are necessary.
Detail Oriented and execution driven focus.
Strong team and interpersonal skills necessary.
Up to 40% depending on location and customer base
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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