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IBM Watson Advertising Leader in New York, New York


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities


The marketing and media industry is experiencing unprecedented transformation. From increased privacy regulations, to the depreciation of third-party cookies, to the growing dominance of walled gardens, there's never been a greater need for rebuild the landscape - to offer more open, scalable, and lasting solutions across the ecosystem.

Enter IBM Watson Advertising. IBM Watson Advertising (IWA) is leveraging IBM's expertise in advanced and open technology to bring artificial intelligence to advertising to usher in a new era for the media and marketing industry. To help drive this transformation, we are looking for a seasoned, dynamic leader to lead the marketing team, inspire and influence the business, and drive demand in market.

The Marketing Director, IBM Watson Advertising is responsible for leading an established team of powerhouse marketers spanning the following disciplines: Product Marketing, Brand Marketing, Event & Trade Marketing, Partner Marketing, Performance Marketing, Sales Enablement. It's a big, meaty, highly-visible role within a business that operates that operates like a start-up but has access to the breadth and depth of experience, technology and resources of IBM. Win-Win.

So, if you believe digital advertising needs to be overhauled, if you geek out at new technology, if you're someone who runs towards problems ... keep reading.

Responsibilities include:

  • Gain deep understanding of market needs, opportunities, challenges, and realities to take a customer-first approach to product innovation and our go-to-market strategy

  • Own the Watson Advertising brand and value proposition and continually educate internally and externally on the value we provide

  • Partner very closely with Comms to identify, develop, and execute notable 'market moments' to drive understanding of and demand for AI-driven advertising solutions

  • Serve as an evangelist for the brand, participating in owned, earned, paid speaking engagements and other events

  • Translate and position solutions to drive relevancy and adoption across key verticals/industries

  • Oversee co-marketing programs with strategic ecosystem partners to scale IWA's AI suite and drive reciprocal value

  • Consistently measure and evaluate return on marketing spend to balance revenue growth with long-term brand investment and health

  • Embed yourself deeply into and collaborate across the broader IBM Marketing organization to ensure alignment, elevate IWA's mission, and highlight client stories

  • Drive consistent growth for the business

Required Technical and Professional Expertise

15+ years of professional [non-internship] marketing experience

10+ years marketing management experience

Experience with all aspects of marketing from brand to demand

Experience building, executing, and scaling complex marketing programs, including overseeing the end-to-end strategy and coordinating the successful launch across multiple channels and/or audiences

Experience working closely with and enabling media or technology sellers

Excellent storyteller, with strong written and verbal communications abilities

Expertise at taking highly technical or complex ideas and simplifying them so that internal and external customers can easily understand

Experience driving direction and alignment across cross-functional teams

Ability to interact with senior-level management, internally and externally

Strong decision-making abilities, demonstrating bias for action under tight timing and pressure

Self-starter with the ability to work independently, prioritize and manage deadlines in a fast-paced and ambiguous environment

Highly-organized and detail-oriented team player and leader

Ability to travel

Preferred Technical and Professional Expertise


About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

US Citizenship Required.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.