Pearson Director, Marketing Technology in New York
Director, Marketing Technology - ( 2102787 )
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Pearson’s Direct To Consumer (DTC) team is looking for a Director of Marketing Technology that will be responsible for supporting both the implementation and ongoing marketing technology of a new DTC application launching in late summer 2021. This business-side role, that partners tightly with our technology team for delivery, will also be responsible for defining the overarching direction and strategy for all Pearson marketing technology from a business point of view.
This leadership role will conceptualize, create and deploy MarTech used across the full community of Pearson marketers in all businesses and geographies – with a particular focus on the new DTC division.
The right individual will be technically oriented (but not technical) - collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.
Define our MarTech capabilities and needs for the DTC product launch
Create best practices through leveraging the approach for the DTC launch to scale across the company
Define the breadth/scope of MarTech given the large multitude of tools and technology across Pearson
Align stakeholders in technology, product development, global and business unit marketing around a common definition
Identify and present best-in-class ad/marketing technology stack recommendations-including recommendation on how that fits with our ecommerce and digital stack based on SAP Hybris and Adobe, sales stack based on Salesforce and Oracle based ERP
Maintain one unified backlog for MarTech. Drive prioritization of requirements and in partnership with IT ensure development resources are focused on the highest value items on the product roadmap
Work with internal engineering teams to ensure adherence to product release schedules and the overall roadmap
Partner with technology to oversee the coordination of Request For Proposal (RFP) for the selection of external vendors, coordinate and define Statements of Work (SOW), negotiate contracts and ensures selected vendors are on boarded and are consistently driving outcomes
Over time reduce reliance on vendors and build team by attracting and hiring talent
#LI-POST Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Must Have Attributes :
Strong product management experience, including MarTech product management experience in an agile setting
Application Product launch experience at scale
Proven success working in a complex and matrixed organization with ability to lead and influence across divisions and functions
You understand the difference between project management and truly owning solution delivery
You understand the complexity of business on a global scale. Embrace cultural and individual differences with empathy. Work with the nuances of specific local cultures to make informed decisions
Growing teams and hiring talent that are highly effective both in terms of impact and team culture
Provide input to annual budget exercises, and manage organizational spending to set budgets
Significant digital experience, including familiarity with the following:
Data Management Platforms (DMP) – including Google BigQuery
Customer Data Platforms (CDP)
Salesforce Marketing Cloud – Exact Target, Pardot, Tableau
Google Marketing Platform – tag management through to web analytics and campaign execution with A/B testing
Adobe Experience Cloud – AEM content management system
SAP Hybris – for ecommerce
A self-starter with appetite for growth in a fast paced and quickly evolving environment
Communication - You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly
Interpersonal and relationship-building skills – You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership
Global Perspective and Learning Agility – You take a systematic, structured view of situations, while staying focused on the big picture. You have significant experience operating in a global environment and are able to demonstrate cultural agility
Deliver Results – You have a track record of achievement, accountability and translating complex strategies into actionable plans
Time Management - Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions
Judgement and problem-solving skills – You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy
OTHER RELEVANT INFORMATION
This position description is indicative of the range of job requirements.
The job comprises other duties as required.
It is the responsibility of all employees to ensure they behave in a way that is consistent with the company’s Code of Conduct and its policies and procedures.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.
Primary Location : US-North Carolina
Other Locations : US-California, US-New York
Job : Marketing
Organization : Global Corporate Affairs & Marketing
Employee Status : Regular Employee
Job Type : Standard
Job Level : Director
Shift : Day Job
Travel : No
Job Posting : Apr 15, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2102787
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