The Estee Lauder Companies Senior Manager, Global Marketing, TOM FORD BEAUTY in New York
Senior Manager, Global Marketing, TOM FORD BEAUTY
Brand: Tom Ford Beauty
GLOBAL MARKETING STRATEGY
Lead development of Global Makeup (face) Marketing objectives, strategies and 3-year innovation pipeline, considering strategic fit with brand.
Lead the strategy for makeup (face) categories; input into Global Strategy and Innovation meetings
Partner cross functionally to bring new programs to market, including but not limited to Global Business Supply Chain (GBSC), Global Business Planning (GBP), Product Development, Packaging, Design, Global Supply (GSR), Creative, Education, Consumer Marketing, PR.
Lead 360 efforts in face category to work in synergy with Consumer Marketing, Education and Public Relations teams to create awareness and engagement driving tactics for new launches and re-promote programs, ensuring consistency and excellence in execution.
Collaborate with Global Business Planning to develop and finalize marketing forecast estimates
Liaise with Cost Accounting to accurately project and maintain COGs from target costs to final costs.
Ownership of COG analysis, pricing and SKU management for managed categories
Lead development of forecast offerings/bulletins detailing new program introduction and execution ensuring accuracy and timeliness of all GMW postings.
Ensure all timetables and cost objectives are met, including new products, seasonal programs and support collateral.
Manage the development of new product pricing recommendations, keeping in line with the brand’s product index for new and existing products . Collaborate with Global Pricing Group to finalize pricing recommendation with Regional input and ensure consistency across all markets.
Strong partnership with Design to ensure flawless execution of saleable, collateral and merchandising.
Spearhead project briefing and accurate briefing procedure to editorial and ensure timely issuance of copy.
Spearhead and accountable for all aspects of PPD meetings, such as issuance of agenda, meeting recap and follow-ups between meetings.
Identify new products concepts based on new technologies, market trends, competitive activity product gaps and category/franchising opportunities leveraging a category management skill set.
Monitor activity of TFB competitive sets including launches and 360 support.
Prepare & present subcategory reviews and perform ad hoc analysis upon request.
- Currently manage one Marketing Associate; ensure clear direction and feedback as well as career guidance and future development
MEETINGS AND PRESENTATIONS
- Prepare presentations and communicate clearly for various Senior Management meetings, Innovation, Strategy, Global Meetings, Regional Roundtables, etc.
7 years of Global Marketing experience
MBA is a plus
Strong analytical, organizational, project/category management and leadership skills
Self-Starter, detail oriented, ability to multi-task and handle a broad range of projects.
Possess an entrepreneurial spirit. Ability to adapt and work in a dynamic environment, and be highly flexible.
Excellent written and verbal communications
Knowledge of the functions of product development, packaging design, advertising, and sales.
Appreciation that Licensor (Tom Ford) is the brand voice/creator, ability to execute Licensor’s vision.
Ability to work on a small but growing business in lean, entrepreneurial environment.
Previous global and/or applied marketing experience required.
Marketing experience within Prestige/Luxury industry a plus.
Experience in luxury and or fashion a plus.
Experience with global marketing or international cultural exposure a plus.
Must be proficient in Excel, Word & PowerPoint and capable of learning additional corporate systems.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 2115387
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
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