The New York Racing Association, Inc. Corporate Sponsorships, Account Executive in Ozone Park, New York
The Corporate Sponsorships, Account Executive contacts potential sponsors to initiate the selling process; Creates sales proposals to present to sponsors. Sells corporate sponsorships at NYRA facilities and events to increase sponsorship sales revenue and meet annual goals. Adjusts content of sales presentations by studying the sponsor’s needs and objectives; Calling or visiting potential sponsors to solicit and secure a sales contract.
In addition, the Corporate Sponsorships, Account Executive coordinates sponsorship activation at NYRA facilities to ensure client satisfaction and adherence to contractual requirements for one’s own booked business, as well as assisting Director, Corporate Sponsorships as needed with activation planning and overall sponsorships execution.
The Corporate Sponsorships, Account Executive approaches and maintains active partners and potential sponsorship prospects; prepares and delivers sales presentations, conducts on-track activations and fulfills contract requirements, which involves but is not limited to the following:
Researching and determining prospective clients that impact NYRA’s Corporate Sponsorships team sales goal.
Researching and developing new business leads to grow year over year sponsorship sales. New business goals are established on a yearly basis by the Director of Corporate Sponsorships.
Maintaining regular contact with current sponsors to ensure their satisfaction and determine growth opportunities, i.e. which new or additional NYRA sponsorship products should be presented.
Contacting potential sponsors to initiate the selling process; Independently develops and creates content of sales presentations by studying the sponsor’s needs and objectives; Calling or visiting potential sponsors to discuss sponsorship opportunities and to solicit and secure a sales commitment to fulfill annual sales goal.
Fulfilling contract requirements that are independently developed.
Developing detailed sales proposals, individualized to specific client, using Nielsen and other research tools, video and photography.
Designing sponsorship activation packages utilizing creativity and the available inventory of NYRA signage, events, mobile app, social, digital, TV and print media offerings.
Providing detailed weekly reporting on sales pipeline to document all active leads and booked business.
Supervising and directing of outside vendors, temporary employees, track events and contests; hosting current and prospective sponsors at NYRA facilities, conducting paddock tours, winner’s circle trophy presentations.
Checking calendar to determine if facilities are available and coordinating activation details with all relevant NYRA personnel including security, events, racing, and operations.
Scheduling sponsorship media and ensuring media elements are received and executed by NYRA TV, FS2 producers, as well as digital and social media specialists.
Coordinating work with other areas, e.g. food and beverage and facilities, to ensure an efficient and continuous flow of work and high levels of client satisfaction.
Assisting Director, Corporate Sponsorship as needed with arrangements for on-track sponsor events under the terms of sponsorship contracts.
Resolving sponsor complaints by investigating problems and informing Director, Corporate Sponsorships; developing solutions; preparing reports.
Education (minimum): Bachelor’s Degree or equivalent experience.
Experience: 2 years of successful experience in media or event sponsorship sales with demonstrated ability to meet sales goals.
Other: Selling and interpersonal skills, highly professional appearance and business dress standard for dealing with clients in face-to-face meetings. Ability to work a racing schedule including holidays and weekends, and to relocate to Saratoga Springs, NY in the summer months. Proficient in social media scheduling and analytics, computer literacy, in particular competency with digital sales tools, television ratings and production, PowerPoint, and Adobe, as well as Excel and purchasing databases. Driver’s license required.
External Company Name: The New York Racing Association Inc.
External Company URL: https://www.nyra.com/aqueduct/