Bonadio Group, The Website Marketing Manager in Pittsford, New York
This role is responsible for the performance, maintenance, and continued growth of The Bonadio Group’s multiple website properties. The ideal candidate must be an experienced, hands-on B2B website manager who can hit the ground running.
This person will work with the Director of Digital Marketing to implement short-term and long-term website initiatives. They will be responsible for managing and implementing all website content, SEO, web-based marketing initiatives, and related reporting. We would consider remote candidates for this position.
Management of multiple branded website and enhancement
Ensuring websites are lead generators, drive organic traffic, deliver our brand image, and provide a superior user experience
Developing and executing a roadmap for ongoing website improvements by keeping up to date with industry best practices, monitoring competitor sites, analyzing user experience, and aligning with our business strategies
Conducting routine content audits to ensure the communication across our websites is consistent and cohesive with our brand, and accurately depicts our current services
Identifying and closing gaps in current website content to help increase customer engagement and drive traffic to our websites
Monitoring Google Analytics to uncover key insights to help inform future digital strategies
Assess and prepare web analytic reports to site owners and provide top-line reporting on site performance
Intake and prioritization of business requests for new or revised web content. Work directly with internal and external teams for updates, changes, and enhancements
Must be able to proactively make recommendations, communicate status, identify risks, and work with stakeholders on deadlines and scope of work
Ability to troubleshoot technical problems logically and systematically
Planning and implementing a robust SEO strategy that includes keyword research, local SEO, and on-page optimization to identify gaps in current content and increase customer engagement and drive traffic to all websites
Assist with other projects as needed
3+ years B2B or B2C digital marketing experience with a focus on web
3+ years website management experience
2+ years experience with CMS
Understanding of SEO and how its impacted by development
Experienced in measuring website performance and identifying trends and opportunities for optimizations
Strong Google Analytics, conversion tracking and reporting skills
Ability to work with remote teams
Bachelor’s degree in Marketing, Business, or other applicable areas of study
Strong communication (written and verbal), project management and organizational skills
Experience partnering with website designers and developers
Comfortable communicating with all levels of an organization
Strong technical marketing mindset and toolkit
Customer-centric and strategic thinker
CRAFT CMS experience preferred
Experience with or strong knowledge of financial and/or professional services
Ability to proactively identify site needs, improve stability, and enhance performance including site speed, general code health, and maintenance
When applying, submit a resume and digital portfolio/examples that represents your skills, abilities, and past results in digital marketing and website management.
Hours of Operation
Our office hours are 8:00 a.m. to 5:00 p.m.
Our summer hours are 8:00 a.m. to 5:00 p.m. Monday through Thursday, and 8:00 a.m. to noon on Friday.
At The Bonadio Group, we believe that an inclusive work environment allows all of our people to achieve their greatest potential and the greatest results for our clients and communities. Bonadio is committed to the principle of equal treatment and opportunity for all people. The Firm is committed to fostering and managing diversity in the work place as an integral part of its practice and service to clients. The Firm values the rich variety of perspectives and experiences offered by those of different backgrounds. This diversity strengthens our institution and enables it to better respond to our clients’ needs in an increasingly global profession.
In the fast-changing accounting industry, The Bonadio Group is always on the cutting edge of growth and innovation. Top-rated employee policies keep our workforce energized and advancing, and because of our many teams and specialty services, we offer more paths to partnership, including non-traditional arrangements. Add to that our robust training and mentoring programs, and the opportunities for growth really add up. Truly, at Bonadio, your trajectory is limitless. We are among the nation’s 50th largest CPA and consulting firm, and the biggest in Upstate New York. Get on board, grow with us, and find your path to partnership. Apply today!
External Company Name: Bonadio Group, The
External Company URL: www.bonadio.com
Street: 171 Sully's Trail