EY Americas BMC Leader - Tax in Rochester, New York
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The Global Tax BMC and Americas BMC teams are seeking a creative, strategic and highly motivated senior executive to lead and deliver programs and activities that drive positive reputation, relationships and growth for the Americas Tax practice, including Law and People Advisory sub-service lines. Massive change is dominating the tax, legal and business environment as the global marketplace experiences unprecedented developments in geopolitics, tax policy, climate change and workforce dynamics. Compounding all this is the rapid pace of technology advancements and affordability is making it easier for companies to challenge all functions and reimagine how they work, operate and add value to their organizations. In this increasingly complex era, EY Tax is building a better working world by fostering a new standard of service – helping clients revolutionize their tax functions, legal departments and human resources teams to become agile, cross-border, digitally-enhanced operations as the next waves of innovation continue to break.
Your key responsibilities
The Americas Tax BMC Leader is a key role within the Global Tax BMC team and the Americas BMC team, charged with shaping leadership positioning, engaging communications, priority solutions go-to-market campaigns and marketing programs that generate impact for the Americas Tax practice. Driving collaboration across the Tax business, this leader will develop integrated marketing and communications strategies that support the Americas Tax priorities and goals while elevating the EY Tax purpose, brand and market position. The leader will oversee the development and execution of brand-focused initiatives, marketing campaigns and internal communications for the Tax practice, Law and People Advisory Services across the Americas regions, including a differentiated and strong focus on the US.
Leading a dedicated Americas/US BMC team, while also coordinating and collaborating with the Global Tax BMC colleagues and the Americas BMC team, this leader will orchestrate programs that position EY Tax as the most respected, preferred tax professional services provider, and in doing so, instil confidence and pride among our professionals. This role is responsible for leading integrated demand-generation campaigns that leverage distinctive, relevant content to engage with an expanding base of client buyers.
Supporting the Americas Vice Chair – Tax, The Americas Deputy – Tax, the effective candidate will be able to set the leadership communications agenda and develop messaging that both engages and inspires internal and external stakeholders. Building the external profiles and visibility of the Americas Vice Chair Tax and other Americas Tax Leaders is an increasingly important responsibility.
The Americas Tax BMC Leader is accountable for providing strong leadership, management and governance that upholds EY standards, quality and brand guidance.
Serve as BMC executive sponsor of signature events, (i.e. Executive Tax Update, International Tax Conference, Empowering Women in Tax) overseeing content, presentation execution and brand elements
Work directly with the Americas Vice Chair – Tax to execute all aspects of brand, external visibility and communications, while also providing counsel to other key Tax leaders
Collaborate with Global Tax BMC and Americas BMC colleagues on key programs, campaigns and initiatives, including media relations and social media, that span markets and continents to support our global mindset, consistent branding and relevant messaging
As a member of the Americas Tax Leadership team, provide BMC counsel that inspires our Tax, People Advisory Services and Law professionals on how we can succeed in the markets we serve
The position will be required to build and maintain strong relationships and work extremely collaboratively across the BMC team and across the service lines of Tax, Assurance, Consulting, and Strategy and Transactions. This role will be a core member of the BMC Tax leadership team.
Success in this role will be demonstrated through the establishment of trusted BMC advisor relationships with Americas Tax executives, delivering robust reporting to the Americas/US and Global Tax BMC team, and leading a high-performing Americas / US Tax BMC team as they manage key stakeholders, devise and execute marketing and communications plans.
Skills and attributes for success
A strong team player, comfortable working collaboratively, virtually and independently
Excellent communication and networking skills – able to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals
Ability to work in a high pace, agile environment, managing multiple priorities effectively
Ability to synthesize complex information into succinct, high impact messages
Ability to consult, plan, execute and report simultaneously
To qualify for the role you must have
A track record of developing creative and credible ideas for content and communications
Strong understanding of business strategy and economic concepts and disruptive innovation required to keep up with latest developments, including the environmental factors that may impact EY and its markets, particularly in the areas of technology and regulation
Experience in a cross-border role, successfully managing multiple complex projects at an Area or Global level
10 years+ mid-senior level internal and external communications experience in B2B environment
Demonstrated experience in digital marketing and channel management
Good understanding of the relationship between internal communications and external marketing
Excellent writing, communications and presentation skills and abilities
Practical understanding of public relations and social media strategy and ability to see through execution
Proven experience in program and event concept and content execution, and the design and delivery of project KPIs and metrics
Ideally, you’ll also have
High level of influencing and networking skills
Ability to challenge views/perspectives while securing buy-in within BMC and beyond
Experience with the full spectrum of delivery channels to deliver programs to targeted audiences
What we look for
We’re looking for an experienced, high-performing energy individual who comprehends complex business challenges and can translate their significance to engage hearts and minds of our professionals, teams, stakeholders and clients. To succeed in this role, it is imperative that the individual pioneers change and innovation to assure colleagues, team members and stakeholders that we can continue to deliver world-class BMC initiatives in an ever-changing environment.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
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