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Rochester Institute of Technology Digital Marketing & Communications Manager in Rochester, New York


Position Title:

Digital Marketing & Communications Manager


K-12 University Center

Job Responsibilities:

The K-12 University Center at the Rochester Institute of Technology is seeking to hire a Digital Marketing & Communications Manager to lead and implement the digital strategy for RIT K-12 and its portfolio of initiatives. Notably, this position will be directly responsible for coordinating all marketing and outreach efforts for the recruitment of participants to the Army Educational Outreach Program (AEOP) Apprenticeships and Fellowships, a nation-wide DoD-funded STEM internship and career development program administered by RIT K-12. This is a new position.

In support of both RIT K-12 and the AEOP Apprenticeships, the Digital Marketing & Communications Manager will:

  • Lead the development and implementation of strategic and effective digital marketing to capture and elevate the organizations in the effort to meet engagement, outreach, and recruitment goals.

  • Develop a brand identity and a comprehensive approach to representing the brands through all digital marketing and communications.

  • Develop marketing plans to showcase accomplishments and good news stories to build relationships with and recruit new partners and participants.

  • Create, maintain, and train staff to utilize a family of templates, systems, and processes to ensure consistent brand representation.

  • Drive the adoption of processes and standards supporting digital best practices (blogs, resources, newsletters) and digital metrics (dashboards).

  • Serve as the digital content manager and creator for websites, developing a strategy that ensures content is up-to-date while also building a library of relevant web content to drive engagement of stakeholders at all levels.

  • Create or coordinate all content and promotional assets (e.g., images, written articles, videos, newsletter, etc.) to properly message and drive web traffic.

  • Perform updates to the K-12 website through a content management system. Collaborate with AEOP consortium to create updates to the AEOP Apprenticeships website.

  • Develop, coordinate, and execute social media strategies (organic and paid) in support of K-12 and AEOP Apprenticeship goals.

  • Create and execute engaging content (photography, graphics, video, copy) that informs, educates, recruits, or otherwise encourages engagement.

  • Monitor social media and actively listen to social conversation across channels; manage posts, respond to followers as needed or escalate/delegate as appropriate.

  • Collect and analyze data on social media engagement to apply insights and make data-driven decisions and recommendations that inform the social media strategy.

  • Expected to be up-to-date with the latest digital technologies and social media trends.

The Digital Marketing & Communications Manager is responsible for the development and execution of the annual marketing plans for recruiting participants nationally to the AEOP Apprenticeships and Fellowships and for recruiting local participants to RIT K-12’s revenue generating programs (Camp Tiger, etc.). They may provide supervision and mentorship to student workers in support of K-12 marketing efforts.

The Digital Marketing & Communications Manager is required to have excellent communication, writing and presentation skills and may perform other tasks in support of RIT K12 and the AEOP Apprenticeships as requested by leadership. This position is dependent on the availability of grant funding. It is based out of the RIT K12 University Center at RIT’s main campus. Occasional evening and weekend hours and travel to AEOP consortium meetings and events and conferences may be required. Hybrid work arrangements will be considered.

FLSA Category:


Requisition Number:




Required Application Documents:

Cover Letter, Curriculum Vitae or Resume, Letters of Recommendation

Employment Category:


Additional Details:

The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level:


How To Apply:

In order to be considered for this position, you must apply for it at: . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Wage Band ( :


Required Qualifications:


Bachelor's degree


3-5 years of experience in digital marketing and communications

Specialized Skills:

  • Strong interpersonal and organizational skills; must be adept at communicating with audiences of all backgrounds and education levels

  • Marketing, graphic design, social media and website management experience

  • Project management experience

  • Knowledgeable in best practices for communicating with high school, undergraduate, and graduate students across a range of backgrounds

  • Experience in brand development

  • Knowledge of and willingness to learn new technologies and programs

  • Experienced with Microsoft Office and Adobe Creative Suite

  • Values and supports individual differences. Able to work with diverse populations.

  • Values transparency, accountability, and communication. Embraces a team attitude.

  • Ability to listen, strategize and problem-solve in a fast-paced environment with competing priorities.

  • Ability to work independently, managing and prioritizing multiple demands. Knows when to elevate issues.

Preferred Qualifications:

Skills and Experience

  • Bilingual (Spanish)

  • Experience in working with STEM fields

  • Experience with the Army or DoD

  • Experience in career development and/or internship program administration

Department/College Description:

About the K-12 University Center (RIT K-12)

RIT K-12 works in collaboration with all divisions at RIT to build connections between the college and the K-12 community (youth, teachers, parents, schools). This is accomplished through a portfolio of initiatives including customized campus visits, onetime hands-on experiences, ongoing grant-funded programs facilitated in partnership with area schools, broader impact efforts designed with RIT faculty, workforce development programs, and summer camps. The outreach provided by the RIT K-12 aims to increase college-going attitudes, to spark interest in RIT’s areas of study, and to motivate youth to consider RIT as an eventual fit for college.

Army Educational Outreach Program (AEOP)

The AEOP provides students and teachers a collaborative, cohesive, portfolio of Army-sponsored STEM programs that effectively engage, inspire, and attract the next generation of STEM talent; K though post doctorate programs and expose them to Department of Defense (DoD) STEM careers. A member of the Consortium of collaborative organizations working together to support the AEOP and led by Battelle Memorial Institute, RIT is executing the AEOP STEM apprenticeships and leading the AEOP career development effort.

The AEOP Apprenticeships program is a DoD-funded, grant-based initiative that helps to address the nation’s need for a diverse, agile, and highly competent STEM literate talent pool. AEOP provides high school, undergraduate, graduate and post-doctoral students with hands-on STEM research opportunities in military and university laboratories across the United States and its territories. Participating in AEOP apprenticeships offers students the unique opportunity to be mentored and trained by senior Army, Army-sponsored, or university faculty researchers while conducting real-world research. The AEOP, with leadership from RIT and support from the AEOP Consortium, will develop and implement a comprehensive career development element to supplement the Army’s existing apprenticeship programs.

What do we believe at RIT?:

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package ( that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Work Location:

Henrietta Campus — 100%

Commitment To Safety:

COVID 19: Please familiarize yourself with the requirements of the RIT Safety Plan ( . Information on the responsibility for each employee can be found on the RIT Ready website ( . As per the RIT Employee COVID-19 Vaccination Policy ( , all university employees must be fully vaccinated for COVID-19 or have an approved medical/disability or religious accommodation