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DAC Group SEM Manager in Rochester, New York

All aboard! Leading digital performance marketing agency seeks "conductor" for major paid search account.

You're the organizer of the group, right? Deciding what time everybody's going to meet, which restaurant you'll all eat at, who's sharing a ride with who. It's a personal quality that has helped you make great strides in your paid search career?and it'll help you take the next step as SEM Manager at our Toronto office.

This role will see you act as the "conductor" of a major SEM account. You'll be responsible for overseeing team tasks, timelines, and program objectives as you research, implement, manage, and report on enterprise-level paid search campaigns. You'll also communicate progress and performance to key stakeholders?a task that will take exceptional communication skills and red-hot subject matter expertise.

Sound like your kind of gig? Then we want to hear from you!

What You Get

  • The opportunity to shape the future?yours and ours?at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada, and Europe.

  • A role in which you can exhibit your SEM expertise as you influence strategies, optimize campaign performance, and manage large budgets down to the last cent.

  • A recently renovated working environment in Toronto, complete with free parking, collaborative spaces, ping-pong table, treadmill desks, in-building gym, and easy access to public transit (short walk to Leslie Subway Station).

  • Flexible hours, plenty of time off to recharge (20 PTO days!), and free breakfast and snacks every day. Never leave the office hungry again!

What We Get

  • A paid search pro with at least four years' experience (including one year in task/project management), relevant certifications, and strong reporting skills.

  • A math-minded analyst who has worked on large campaigns that encompass thousands of keywords, ad copies, and annual budgets of +$5MM.

  • A tech-savvy "Geek with Personality" with knowledge of HTML (and other web scripting languages) and front-line experience working with third-party bid management tools such as DoubleClick/Google, Adobe, Kenshoo, and Marin.

What We Want

It?s really very simple: we want to know what makes you special. Browse through the accountabilities below then send us an application that showcases your talent?and your personality?and shows us how you would thrive in our unique agency environment.

Accountabilities:

  1. SEM Planning & Management ? ability to plan specific details for each SEM account, taking into consideration DAC-specific components, such as
  • Goal(s) definition based on client goals and objectives, translation of client goals into SEM goals and tasks, development of performance projections based on goals and budget

  • Documentation of SEM account approach and plan, including all relevant tasks and timelines

  • Follow-up on task management across the team of SEM subject matter experts

  • Research performed to gain a better understanding of target audience, brand, category and competitive landscape

  • Keyword research to generate relevant and comprehensive keyword lists

  • Development of strategically sound SEM account structures based on goals, research and keywords

  • Creation of ad copy, incorporating brand messaging and promotions, with unique headlines and inclusion of locations, ad extensions as applicable

  • Landing page designation to drive to the most relevant landing pages and optimal user experience

  • Campaign settings, e.g., end dates, language, geo-targeting, etc. are updated as required and accurate at any given time

  • Key performance indicators and top-line campaign metrics are trending towards campaign goals

  • Campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary

  1. Analysis, recommendations and communication? ability to review and interpret program data, connect to business goals and formulate actionable insights and recommendations and communicate these to both account teams and clients.

  2. Optimization ? ability to identify areas of opportunity for campaign improvement and testing

  • Keywords and ad performance review, pausing and/or re-allocating budgets accordingly

  • Keyword expansion, including targeted and/or negative keywords where applicable

  • Ad copy refresh where applicable

  • Landing page re-designation where applicable

  • Revised bidding strategy where required

  • Consideration of any trends and seasonality observed from campaign history

  • Development of testing models where applicable, including new/beta SEM products

  • Documentation of campaign optimizations performed for each account

  1. Budget management ? ability to manage pre-determined SEM budgets and minimize variances between actual SEM spend and budgeted SEM spend
  • Ensure budgets are being met on an ongoing basis

  • Knowledge of pre-determined budgets and any seasonality across campaign duration

  • Tactics implemented to control SEM spend during campaign duration, e.g., accurate daily budget caps, bidding rules, etc.

  • Documentation of budget changes throughout campaign duration

  • Tracking ? ability to track campaign performance using Google Analytics or third-party analytics platforms where required

  • Application of tracking tags to SEM campaigns as required

  • Set-up of goal conversions in Google Analytics and confirmation of accurate set-up once account has been launched; issue resolution as required

  • Strong understanding of measurement and attribution models as it relates to campaign performance

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