EY Social Media Assistant Director in Rochester, New York
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Assistant Director – Social Media Strategist & Graphic Designer
(Dedicated Remote Position)
Summary: EY is looking for a seasoned social media practitioner to work cross-functionally across Brand, Marketing and Communications to drive strategic social campaigns for the firm. In this unique role, the highly creative individual has expertise in social media management and graphic design, with a keen understanding of how audiences consume content across multiple platforms. The candidate will work with various stakeholders and interface with agency partners to atomize existing content, create highly engaging campaigns that elevate the EY brand and support our business objectives.
Success in this role will be defined by:
Promoting “One EY” through clear, unified messaging that positions the firm as a trusted business advisor and employer of choice. Moving social media beyond the “likes” and contributing to profitable growth by amplifying market plans that increase awareness, consideration and preference for EY. Ground all external communications in owned content, leaning on messaging that exists to amplify our unique point of view.
The ability to multi-task and successfully satisfy competing demands of high performing stakeholders in a fast-paced environment.
Own creative execution for all content, using data to test and learn while maintaining brand standards
Complete social content ownership - Organize, craft and publish engaging content for monthly, campaigns, and ad-hoc content.
Use data to drive decisions, test and learn to better understand audience preferences
Develop platform specific strategies for Facebook, LinkedIn, Instagram, YouTube and Twitter
Work in tandem with the paid social media team to create holistic campaigns
Align adequate measurement processes to all KPIs
Stay up to date with current technologies and trends in social media, design tools and applications
Mentor junior associates
Knowledge, Competency and Skill Requirements:
Proven tenure as a B2B social media manager with a deep understanding of communications and digital marketing
Graphic design - Photoshop, InDesign, File Cut Pro
Sprinklr or an equivalent platform
Paid social media execution
Solid knowledge of SEO and keyword research
Excellent copywriting skills
Ability to guide stakeholders on social media best practices
A self-starter with a “can do” attitude and enthusiasm to work through ambiguity and a matrix structure; demonstrates the potential to develop within the organization
Cultural awareness and sensitivity, as this role will involve daily interaction with varied regions and countries
Initiative, coupled with accuracy and attention to detail
Ability to work under pressure and to tight deadlines
Ability to manage several projects concurrently; excellent time management and organizational skills and results oriented
A self-starter, strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
7-10 years working in social media, marketing and or communications.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and either need assistance applying online or need to request an accommodation during the interview process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EY’s Talent Shared Services Team or email SSC Customer Support at firstname.lastname@example.org .
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