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Legends Hospitality Director, Digital Marketing & Revenue Generation in Syracuse, New York


Director, Digital Marketing, Rev Generation - Syracuse University


Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.


Syracuse Athletics and Legends announced a 10-year partnership that will integrate data and analytics, marketing, ‘Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends will support the ‘Cuse Athletics Fund annual fundraising program. Legends’ unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. The partnership will also ensure that the Orange build upon their legacy of supporting student-athletes in the classroom and on the playing fields. Legends will also team with Syracuse University’s Falk College of Sport & Human Dynamics to provide education, mentorship, and career opportunities to students.


As a member of the Syracuse Athletics team, the Director of Digital Marketing & Revenue Generation, is primarily responsible for driving revenue through the sale of tickets, donations, VIP experiences and premium hospitality packages for the football, basketball, and the 'Cuse Athletics Fund. We are seeking an experienced team member with a positive, results-oriented approach who can communicate clearly across all platforms and work diligently to create, initiate, manage and direct marketing strategies to promote sales, create awareness, generate interest, maximize attendance, generate revenue and enhance the overall fan experience. The Manager of Digital Marketing & Revenue Generation will work under the guidance of the General Manager, and Syracuse Athletic leadership.


  • Collaborate with department leadership to establish annual campaign goals.

  • End-to-end management of simultaneous, highly-targeted, digital marketing campaigns.

  • In conjunction with internal and external teams, create, initiate, manage and measure marketing campaigns to meet the financial goals of the athletic department.

  • Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, donations, VIP experiences and premium hospitality packages.

  • Construct campaigns for the purposes of customer acquisition, expansion and retention. The campaigns will leverage digital and direct marketing assets including email, social media, webinars and sponsored events, paid search, display ads, retargeting and direct mail.

  • In concert with the data, content, creative, sales and execution teams, develop personal and targeted segments to promote highly targeted content and messaging centered on specific campaigns.

  • Plan, develop, and implement comprehensive paid media strategies to convert social audience to directly purchase and/or to drive new leads through appropriate channels including but not limited to Facebook, Twitter, Instagram and email campaigns.

  • Analyze social media marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

  • Understand our audience, our competition and build content that drives customer engagement and traffic.

  • Suggest and implement new promotions, ads, competitions etc. to develop brand awareness, grow the audience and increase engagement

  • Direct and optimize paid, in-kind and traditional media assets.

  • Must illustrate strong interpersonal skills to gain consensus for planned campaigns, negotiate tight deadlines and unite teams with a single campaign vision and voice. Experience in building and integrating marketing teams and programs is a must. Strong digital marketing experience is required. This talented, creative and driven marketer is able to easily manage multiple campaigns at once, adhering to deadlines and meeting and exceeding all campaign goals.

  • Analyze campaigns to determine and evaluate key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend) and other KPI’s (key performance indicators).

  • Work closely with Marketing team to strategize, maintain, and executive a 30-60-90 day communications timeline using diverse channels of communication

  • Responsible for the leadership, training, coaching, performance and evaluation of the marketing staff.


To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s degree or equivalent

  • 5+ years in marketing and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversion

  • Experience overseeing a marketing/sales staff level preferred

  • Ability to prioritize and meet competing deadlines independently

  • Ability to manage multiple task simultaneously, while remaining organized, efficient and calm under pressure

  • Proven experience planning and implementing strategic and targeted marketing campaigns is required

  • Proven ability to work collaboratively in a team-oriented environment

  • Possesses effective project management skills

  • Professional verbal and written communication skills

  • Candidate must have a strong work ethic

  • Follow and encourage your team to follow all safety policies and procedures, including but not limited to looking for and reporting any unsafe work conditions, and complete company-wide safety training and any additional job specific safety training.

  • Report all safety incidents (injuries and illnesses) into the company’s risk management system (Origami Risk) on the same day that the safety incident has been reported to you.


Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.




  • Communication: Expert

  • Microsoft Office(Excel, PPT, Word, Outlook): Expert



  • Bachelors or better in Marketing

  • Bachelors or better in Communications

  • Bachelors or better in Business