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Legends Hospitality General Manager, Ticketing & Fundraising in Syracuse, New York


General Manager, Global Sales - Syracuse University


Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.


Syracuse Athletics and Legends announced a 10-year partnership that will integrate data and analytics, marketing, ‘Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends will support the ‘Cuse Athletics Fund annual fundraising program. Legends’ unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. The partnership will also ensure that the Orange build upon their legacy of supporting student-athletes in the classroom and on the playing fields. Legends will also team with Syracuse University’s Falk College of Sport & Human Dynamics to provide education, mentorship, and career opportunities to students.


In this role, the General Manager will report to the Sr. Director, Collegiate Partnerships. Must be comfortable communicating across multiple areas of the business with will work closely with Syracuse Athletic Department and Legends leadership teams. The General Manager will be responsible for leading and developing an annual and long term strategies to grow in both participation and financial support for Ticketing across football and basketball programs, Premium Seating and the 'Cuse Athletics Fund and annual giving programs. The General Manager will work in conjunction with the Syracuse Ticketing, Development, Marketing and Communication teams and plan to execute both holistic ticketing, Premium seating, and philanthropic campaigns via a variety of communication channels.

This position must be well-versed in industry best practices and constantly evaluate ways to ensure that the Syracuse Athletics is best positioned to provide our student-athletes with the necessary resources to perform at the highest level on the fields of competition and in the classroom. The General Manager should be results driven, possess an optimistic team-first attitude and a desire to be the best.


  • Develop relationships with other departments within the Syracuse Athletic Department including the Ticket Office, Marketing, Development and other External Relations units to ensure a robust, donor-centric approach to all premium seating, ticket sales and fundraising

  • Support in creating, developing, and executing content, marketing, and data plans that increase fundraising, premium seating and ticket sales for Syracuse Athletics. Helping to meet unrestricted dollar, Premium seating, donor participation, and ticket sales revenue

  • Collaborate with the Director, Data & Analytics and the management team to strategically track and analyze results of campaigns in order to maximize opportunities and

  • Strategize, maintain, and executive a 30-60-90 day sales and communications timelines using diverse channels of

  • Recruit, hire, assist, train, and mentor team members on strategy, call scripts, sales presentations, and closing of sales.

  • Collaborate with department leadership to establish annual campaign goals.

  • Create quantitative & qualitative weekly and quarterly reports to highlight wins, losses, key learnings.

  • Utilize CRM system to manage campaigns, pipelines, sales process, and

  • Due to the nature of this project, the candidate must be willing to work non-traditional hours, weekends and game

  • Manage and lead all different business units and individuals within our team to ensure they are meeting and exceeding all outlined goals and responsibilities.

  • Participate in events, promotions, client entertainment and other activities as


To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s Degree

  • 6-8 years sales and management experience. Prior experience selling five and six figure deals in the sports and entertainment industry is preferred

  • Experience within Professional or Athletic Department premium seating, ticket sales and / or development organizations preferred

  • Experience overseeing a sales staff on a professional or collegiate sports level preferred

  • Proficient in CRM (Sales Force / Microsoft Dynamics) and ticketing platforms (Paciolan)

  • Candidate should possess both the personal and professional communication skills to interface with all levels of a company, both internally and

  • Ability to strategize towards achieving big picture initiatives while possessing necessary attention to detail to ensure high level execution each step of the way. Data and analytics minded sales leader

  • Motivated self-starter, with exceptional organization, strategic thinking and personal leadership

  • Exceptional organizational skills

  • Strong problem-solving skills and general creativity

  • Must be flexible to work extend hours due to business requirements including late nights, weekends and holidays.


Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.