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Legends Hospitality Manager, Sales in Syracuse, New York



Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram @TheLegendsWay.


In this role, Manager, Ticketing & Annual Fundraising will report to the General Manager. Must be comfortable communicating across multiple areas of the business and will work closely with Athletic Department and Legends leadership teams. This person will be responsible for developing an annual strategy to drive campaigns to grow both participation and financial support within Syracuse Athletics, Ticketing and Annual Giving programs.

The Manager, Ticketing & Annual Fundraising will be responsible for managing a sales team of Ticket Sales Representatives, generating revenue around season ticket sales, premium seating, group ticket sales, and creation of special individual and high dollar value ticket packages and offerings.

The Manager, Ticketing & Annual Fundraising will work diligently to advance and support all Syracuse Athletic Programs and ‘Cuse Athletic Funds. This position will be responsible for managing development officers who are responsible for engaging with existing Syracuse Athletics donors and ticket holders, while also identifying new athletic donor prospects for Syracuse Athletics Annual Fund and Philanthropic Campaigns. In conjunction with the ‘Cuse Athletic Fund, Marketing and Communication teams and plan to execute both holistic ticketing, Premium Seating, Corporate Hospitality, and philanthropic campaigns via telephone, in-person events, email, and social media. This position must be well-versed in industry best practices and constantly evaluate ways to ensure that the Syracuse Athletics is best positioned to provide our student-athletes with the necessary resources to perform at the highest level on the fields of competition and in the classroom.


  • Develop relationships with other departments within Syracuse Athletic Department & the JMA Wireless Dome including the box office, Marketing, Development and other External Relations units to ensure a robust, donor-centric approach to all ticket sales and fundraising efforts.

  • Collaborate with the Specialist, Data & Analytics and the management team to strategically track and analyze results of ticketing and fundraising campaigns in order to maximize opportunities and efficiencies.

  • Strategize, maintain, and execute a 30-60-90-120 day calendar of sales timelines.

  • Recruit, hire, assist, train, manage, and mentor team members on strategy, call scripts, sales presentations.

  • Develop an annual strategy to drive campaigns to grow both participation and financial support within Syracuse Athletics, Ticketing, Premium, and Annual Giving programs.

  • Create quantitative & qualitative weekly and quarterly reports to highlight wins, losses, key learnings.

  • Utilize CRM system to manage campaigns, pipelines, sales process, and activity.

  • Due to the nature of this project, the candidate must be willing to work non-traditional hours, weekends and game days.

  • Participate in events, promotions, client entertainment and other activities as required


To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s Degree

  • Experience within Athletic Department ticket sales and / or development organizations preferred

  • Experience overseeing a marketing/sales staff on a professional or collegiate sports level preferred

  • Experience in sales and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversion preferred

  • Proficient in CRM (Sales Force / Microsoft Dynamics) and ticketing platforms (Ticketmaster)

  • Candidate should possess both the personal and professional communication skills to interface with all levels of a company, both internally and externally

  • Data and analytics minded sales leader

  • Motivated self-starter, with exceptional organization, strategic thinking and personal leadership skills


$65,000 - $75,000

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.


Location: On site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.




  • Bachelors or better in Business

  • Bachelors or better in Sports Management