Consumer Reports Market Analyst, Consumer Products in Yonkers, New York
Founded in 1936, CR has a mission to create a fair and just marketplace for all. Widely known for our rigorous research and testing of products and services, we also survey millions of consumers each year, report extensively on marketplace issues, and advocate for consumer rights and protections around safety, digital rights, financial fairness, and sustainability. CR is independent and nonprofit.
Market analysts at CR start the ball rolling for our rigorous product testing and ratings process, by selecting the models that we evaluate in our labs.
In this role, you will analyze the markets in a variety of product categories, create criteria for model selection, monitor upcoming new product introductions, and identify the models that consumers will see and want to know about, as we look to extend our reach to new audiences. As a member of the Test department, you will work closely with the Testing leaders, as well as other stakeholders in the organization.
Please note that this may eventually be a hybrid remote/onsite role
What You'll Do
Select models for testing in various product categories, utilizing data from a variety of information resources (internal and external).
Identify product models that have “buzz” or will otherwise be of particular interest to consumers.
Gain understanding of market landscape and new product introductions in new and established product categories.
Utilize available analytic tools to determine search trends such as seasonality, key segments and features, key brands, popular models and other search terms pertinent to a particular category.
Map out a schedule of model introductions to facilitate resource planning for assigned product categories.
Engage with product manufacturers and monitor industry announcements to understand future product plans.
Monitor the retail landscape with respect to shifts in market share, promotional behavior, price points, and product assortment.
Populate and maintain the model database including model pricing and availability data for tested products; establish a regular schedule for pricing and availability maintenance.
Review articles prior to publishing for accuracy.
Work with stakeholders to assess opportunities in new product categories.
What We Need To See
Bachelor’s degree or equivalent experience in market research in addition to 1 year of industry experience specifically in market research
You are comfortable with numbers and are enthusiastic around working with data sets.
You are proficient in Excel/Google Sheets and in using various search analysis tools such as Google Trends, SEMRush, etc.
You have the proven ability to take on an area where you might not have previous knowledge, but get up to speed quickly.
What We'd Love To See
Experience with consumer products such as Foods, Kitchen Appliances, Home Products, Health Products, or Consumer Electronics.
Consumer Reports is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decision without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.
External Company URL: www.consumerreports.org
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EEO STATEMENT: Consumer Reports is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decision without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.